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Campaign Spotlight

Campaign Spotlight: For UN World Day for Cultural Diversity, Wunderman Thompson India releases short film featuring photos by Jimmy Nelson

INDIA — Wunderman Thompson India released “#SOS Save Our Sentinels – The Blink Film” for The Jimmy Nelson Foundation.

The short film is a visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes standing still, in rare still photographs.

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Stitched together from thousands of original documented photographs of the last few indigenous tribes interspersed with the rarest footage of their ancient habitats over the last twenty years by celebrated photographer Jimmy Nelson and his team.

“There has never been a better time than now than to bow and acknowledge the superheroes of the natural world. They can guide us out of these dark times into the light of a healthy future,” said Nelson.

The film’s release was timed for May 21, UN World Day for Cultural Diversity for Dialogue and Development, when the UN spotlights values of cultural diversity.

 

All over the world, there are indigenous tribes endangered in their own ancient habitats. The film celebrates the last few of these tribes for their strength, despite the threat to their cultural identity and their own forest lands.

The soundtrack is a multilingual musical expression with lyrics from ancient tribal sayings and forgotten folk songs recorded on location from almost all the indigenous tribes featured in the film; this includes Indigenous influences from Africa, Siberia, India, South America and the Aboriginals of Australia.

“It took me and my team of researchers, editors, music directors and sound engineers over seven months to put this seven-minute iconographic narrative together from thousands of rare images of the last 36 indigenous tribes and archival footage of their endangered habitats, documented over the last twenty years,” said Senthil Kumar, CCO for Wunderman Thompson India.

 

Credits:

Photographer: Jimmy Nelson
Writer & Film Director: Senthil Kumar
Music Director: Dhruv Ghanekar
Offline Editor: Priyank Premkumar
Offline Editor: Kevin Menezes
Online Editor: Dev Nayak
Research Director: Harsha Sri
Sound Engineer: Joseph George
Production House: Small Fry Productions
Executive Producer: Ryan Suares
Executive Producer: Rohit Rathor
Post Producer: Jebastian Anton
Music Production: Wah Wah Music
Design Team: Jayan Narayan, Akshay Bhat
Creative Agency: Wunderman Thompson
Content Producer: Stephanie van der Wiel
Team Jimmy Nelson Foundation

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