SINGAPORE — As many people are eager to get back on the road, India-based automotive tyre brand Ralco released a short film, created by BBDO India, entitled “Tread New Paths.”

The film centers on the message #RideAgainResponsibly, urging people to practice responsible driving with minimal honking and strict adherence to traffic regulations.

“We are proud to partner with a socially conscious brand to help put out a message that inspires people to reflect on their on-road behavior, as we slowly and carefully step towards a post-lockdown world,” Hemant Shringy, CCO BBDO India Mumbai said.



The roads have changed in our absence.Then why can’t we? When we are back on the roads again, let's ride responsibly. #TreadNewPaths#RideAgainResponsibly

Posted by Ralco tyres on Sunday, May 3, 2020


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