Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Stendahls’ outdoor campaign with Göteborg Energi calls for climate change action
GOTHENBURG, SWEDEN – Although climate change is one of the most pressing issues of our times, trust in institutions remains…
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Campaign Spotlight: Leo Burnett Brazil’s latest campaign wants you to donate blood to save lives
BRAZIL — Leo Burnett Brazil has produced a new campaign that puts the spotlight on blood banks around the world,…
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Campaign Spotlight: BBDO India’s video continues the #ShareTheLoad movement, asking men to participate in household chores
INDIA — Five years ago, conceptualized by BBDO India, detergent brand Ariel India launched the #ShareTheLoad movement to address the…
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Campaign Spotlight: Coca-Cola Philippines’ new video “For the Human Race” celebrates NGO volunteers, deliverymen, and everyday people
MANILA, PHILIPPINES – Coca-Cola Philippines launched a video entitled “For the Human Race,” a tribute to positivity, togetherness, and the…
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Campaign Spotlight: Geometry Ogilvy Japan creates mixed reality experience based on Netflix’s Ghost in the Shell: SAC_2045, with with KDDI au 5G
TOKYO, JAPAN — Geometry Ogilvy Japan has launched a mixed reality campaign for the Shibuya 5G Entertainment Project, in partnership…
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Travel: Stranded tourists continue to share the beauty of the Philippines in vlogs, DOT highlights in #WakeUpInPH
MANILA, PHILIPPINES – As a tourist destination, the Philippines sees millions of tourists every year, but in a unique year,…
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Campaign Spotlight: This short film is a much-needed reminder to breathe, by Filipino content creators Linya-Linya
MANILA, PHILIPPINES – Metro Manila has now spent two months in quarantine, which means many Filipinos have been stuck indoors…
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Campaign Spotlight: “What keeps you going?” asks Bridgestone in Serviceplan campaign celebrating Ramadan
DUBAI — Strategy and innovation consultancy Serviceplan Dubai has worked with multinational auto and truck parts manufacturer Bridgestone Middle East…
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Campaign Spotlight: Hoping to unite the country, P&G Philippines releases compilation of footage from frontliners
MANILA, PHILIPPINES — On May 1, consumer goods giant P&G Philippines released an online video featuring the everyday struggles of…
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Campaign Spotlight: Grey Dhaka launches UCB’s “Honoring The Braves” tribute series to honour frontline workers
DHAKA, BANGLADESH – United Commercial Bank Limited (UCB), one of Bangladesh’s largest first-generation banks and award-winning agency Grey Dhaka has…
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Campaign Spotlight: Tonic Worldwide and NazariyaQFRG enable LGBTQIA community to “Wear their Pride” on Zoom
MUMBAI, INDIA – NazariyaQFRG, a queer resource group working on issues of gender and sexuality, has launched a campaign in…
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Campaign Spotlight: Intermarché and Romance’s “I Want to Be With You” embodies the emotion of France’s reopening
BONDOUFLE, FRANCE – Intermarché has been alongside the community throughout this crisis. The brand has played a major role in…
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Campaign Spotlight: Tata Sky celebrates the joy of togetherness this International Family Day with Chimp&z Inc
MUMBAI, INDIA – Staying true to its spirit of providing family entertainment, Tata Sky, India’s leading content distribution and Pay…
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