Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Third World Improv turns Havas Ortega market research into comedy about love in quarantine
MANILA, PHILIPPINES — Filipinos have long been known for being sentimental people so it comes as no surprise that even…
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Campaign Spotlight: BBDO Singapore and OMD launch #BeyondTheCase, a poster series of COVID-19 survivors
SINGAPORE — COVID-19 survivors in Singapore are sharing their stories, experiences, and appreciation for the frontliners who cared for them,…
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Campaign Spotlight: K-drama actor Hyun Bin stars in Smart’s latest campaign by Grey Manila
MANILA, PHILIPPINES — Smart and agency Grey Manila launched a campaign that highlights how life today is practically run by the apps…
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Campaign Spotlight: Wunderman Thompson Thailand Creative Director releases film thanking TCP Group for cancelling his work
BANGKOK, THAILAND – As the advertising industry feels the impact of the pandemic, Thasorn Boonyanate, executive creative director at Wunderman…
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Campaign Spotlight: Wedding bells are ringing on Animal Crossing for an island celebration hosted by Sentosa
SINGAPORE — Amid reports of couples postponing their weddings due to the COVID-19 pandemic, polytechnic sweethearts Varian and Ruoyi celebrated…
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Campaign Spotlight: StopVEO and Publicis Conseil make a statement about educational violence in “The Words I Won’t Say”
PARIS, FRANCE — In France, following the recent adoption of a new law for the abolition of ordinary educational violence,…
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Campaign Spotlight: Humour and home improvement go hand in hand in Saatchi & Saatchi Thailand’s film for SCG Home
BANGKOK, THAILAND — Saatchi & Saatchi Thailand and home consultancy company SCG Home launched a campaign encouraging society to create…
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Campaign Spotlight: AlmapBBDO reveals how they produced WhatsApp’s latest campaign, “It’s Between You,” while social distancing
SAO PAOLO, BRAZIL — WhatsApp’s new campaign, “It’s Between You,” features a spot created by AlmapBBDO which celebrates the way…
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Campaign Spotlight: Oppo releases film series to highlight camera features of the Raphael and Lisa mobile phones
SHANGHAI, CHINA — Director Camille Marotte, from global boutique production company Sweetshop, has created a series of films for Oppo that…
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Campaign Spotlight: In South Korea, Cheil partners with police to spread vital information about missing children
SEOUL, SOUTH KOREA – On International Missing Children’s Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced…
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Campaign Spotlight: BBDO Guerrero and DOT launch film series, “Wake Up in the Philippines,” highlighting key tourist destinations
MANILA, PHILIPPINES — The Philippine Department of Tourism (DOT), with its lead creative partner BBDO Guerrero, launched a series of…
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Campaign Spotlight: A film to put the “good” back in “good morning” from Nescafé and Publicis Worldwide
PARIS, FRANCE – Nescafé and Publicis Worldwide introduce a new campaign in Europe with a meaningful statement, as most markets gradually…
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Campaign Spotlight: An open letter urges social media giants to give “verified” badge to health experts
HELSINKI — As COVID-19 continues to dominate online conversations, Nordic health company Terveystalo called on social media giants Facebook, Twitter,…
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