Campaign Spotlight

Campaign Spotlight: Publicis India crafts ads for Oven Story, makes pizza a fulfilling affair with safety and hygiene

MUMBAI, INDIA – As India continues to open up from the pandemic-imposed lockdown, several brands are looking at meaningful ways to make a renewed entry into the lives of consumers – one that will help them make an informed decision especially on the parameters of health and hygiene. One of the early players to alter their offerings since opening up for business again, Oven Story pizza has worked up a safe and hygienic solution to enable consumers to order their favourite meal – the pizza, without worrying about safety and consumption woes.

Ordering outside food during the pandemic has become a distant dream for many with people debating and battling within themselves to deciding on the safety of even their beloved pizza. Oven Story solves this dilemma by ensuing the highest levels of safety while also providing customers with variants of its popular cheese pizzas. Apart from providing the essential safety norms of sanitization, gloves and masks, Oven Story also aces the safety aspect by providing temperature and medical certification of their staff and chefs who are making the pizza, on the app when someone places an order. This ensures that ordering and consuming a pizza from Oven Story is safe and fulfills all safety conditions.


The ad campaign has been conceptualized and executed by Publicis India. The production house for the film is Content Factory while it has been directed by Tarannum Pasricha.

Commenting on the brand campaign thought, Shoumyan Biswas, Head of Strategic Alliances, Rebel Foods said, “Our aim was to instill faith in the minds of our consumers that how Oven Story is doing its best to bring safe and quality product to its consumers. Publicis India has done complete justice to the concept and delivered a great piece of advertisement. Ajeet’s team has been stupendous in terms of conceptualization and delivery of the product.” 

Sharing his views on the creative thought process and execution, Publicis India ECD, Ajeet Shukla said, “Like many things during the pandemic, ordering food is also a huge tussle between with heart and the mind, especially when it pertains to one of our favourite foods – the pizza. Oven Story offers a unique safety experience right from showcasing the temperature of the chef preparing your pizza to that of the delivery person at your doorstep. The entire journey ensures the ultimate safety to relish an Oven Story pizza and puts our hearts and mind at peace.”

The ad campaign is being promoted heavily on digital and television platforms and will air on popular entertainment, infotainment, and sporting properties over the next few weeks.

Client: Oven Story
Agency: Publicis India
MD – Srija Chatterjee
COO – Sanju Menon
ECD – Ajeet Shukla
Account Management: Sirish Suveer, Omar Khan, Pranav Pathak
Creative: Priya Gurnani, Shrikant Trivedi
Planning: Trisha Mukerjee, Roehan Rengadurai
Production House: Content Factory
Director: Tarannum Pasricha

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