Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: This short film is a much-needed reminder to breathe, by Filipino content creators Linya-Linya
MANILA, PHILIPPINES – Metro Manila has now spent two months in quarantine, which means many Filipinos have been stuck indoors…
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Campaign Spotlight: “What keeps you going?” asks Bridgestone in Serviceplan campaign celebrating Ramadan
DUBAI — Strategy and innovation consultancy Serviceplan Dubai has worked with multinational auto and truck parts manufacturer Bridgestone Middle East…
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Campaign Spotlight: Hoping to unite the country, P&G Philippines releases compilation of footage from frontliners
MANILA, PHILIPPINES — On May 1, consumer goods giant P&G Philippines released an online video featuring the everyday struggles of…
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Campaign Spotlight: Grey Dhaka launches UCB’s “Honoring The Braves” tribute series to honour frontline workers
DHAKA, BANGLADESH – United Commercial Bank Limited (UCB), one of Bangladesh’s largest first-generation banks and award-winning agency Grey Dhaka has…
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Campaign Spotlight: Tonic Worldwide and NazariyaQFRG enable LGBTQIA community to “Wear their Pride” on Zoom
MUMBAI, INDIA – NazariyaQFRG, a queer resource group working on issues of gender and sexuality, has launched a campaign in…
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Campaign Spotlight: Intermarché and Romance’s “I Want to Be With You” embodies the emotion of France’s reopening
BONDOUFLE, FRANCE – Intermarché has been alongside the community throughout this crisis. The brand has played a major role in…
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Campaign Spotlight: Tata Sky celebrates the joy of togetherness this International Family Day with Chimp&z Inc
MUMBAI, INDIA – Staying true to its spirit of providing family entertainment, Tata Sky, India’s leading content distribution and Pay…
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Campaign Spotlight: Leo Burnett and Coors Light team up to create clone machine for “Zoom fatigue”
CHICAGO, USA — American giant Leo Burnett and beer brand Coors Light wanted to give employees from all over the…
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Campaign Spotlight: We Are Social and rideshare service DiDi deliver “thank you” messages to frontliners
SYDNEY, AUSTRALIA – With a relatively low number of COVID-19 cases in the background, the Australian government announced a three-step…
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Campaign Spotlight: Coca-Cola releases online mini-series profiling local heroes in current crisis, following “For the Human Race” project
SINGAPORE – Coca-Cola has released a series of video mini-stories by agency Merdeka LHS profiling unsung local heroes in the Association…
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Campaign Spotlight: FCB Malaysia creates compelling festive film for Eid-al-Fitr using only stock footage amid quarantine
KUALA LUMPUR, MALAYSIA — Faced with the challenge of creating a film to commemorate the upcoming Eid-al-Fitr celebration amidst the…
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Campaign Spotlight: Outreach Nepal highlights empathy in 7 languages as it discourages people from sharing lavish meals online
LALITPUR, NEPAL – In a time where empathy is greatly needed, consulting agency Outreach Nepal has initiated an online campaign…
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Design: Social distancing font for a cause, FONTLINERS, illustrator and copywriter duo use typeface to fight COVID-19
MANILA, PHILIPPINES – Inspired by how the world has come together at a time when people are called to stay…
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