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Brand & Business: CIMB’s One Shot at Love Campaign is awarded Marketing and Brand Initiative of the Year

MANILA, PHILIPPINES — CIMB Bank Philippines’ One Shot at Love Campaign has been recognized as Marketing and Brand Initiative of the Year by Asian Banking & Finance.

CIMB Bank Philippines’ “One Shot at Love video” delivered 12.9 million combined views at 50,000 shares last February across different social media platforms.

After one month, the official brand launch increased CIMB Bank’s average cash-in by 57%, and was able to triple it in three months. 



“Love doesn’t announce its arrival, be prepared for it” The video is inspired by a true story between Riz and Joshua who met in today’s emerging dating circle — online. They clicked over good conversation, but were separated by distance. When it came to that one chance for them to meet, Riz took her One Shot and invested in that moment that started their journey together.

Emmanuel Lee Esguerra, Chief Marketing Officer of CIMB Bank Philippines, said that “The Heart of the CIMB Brand is all about Filipinos being able to seize every moment of their lives  — the moment now and the moment tomorrow. Life’s moments come rarely and we don’t want Filipinos to miss it. CIMB is here to help them save to seize a future moment, or we offer them personal loans giving instant cash that would allow them to seize the present opportunity.” 

CIMB’s One Shot at Love video was also recognized as the most engaging ad in the Philippines in YouTube Ads APAC Leaderboard, and was featured in Think with Google, Campaign Asia, and Branding in Asia. According to Google, the Asia-Pacific leaderboard roundup features ads that “centered around hope — calling for viewers to keep their spirits up, having faith, and being bold whether it’s against an adversary or achieving our dreams.”

As stated in the Asian Banking & Finance judges’ remarksFor their masterful use of a socially relevant online campaign to establish their brand name and engage millions of Filipinos, leading to astonishing results in just over a month, CIMB Philippines is rightfully taking home the Marketing and Brand Initiative of the Year – Philippines.” 

To know more about CIMB Bank Philippines’ offerings and services, visit: https://www.facebook.com/CIMBBankPH/

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