Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BBDO Indonesia and P&G launch #MaafIbuDiHidupku campaign for Ramadan
SINGAPORE — BBDO Indonesia, with P&G, launched a campaign entitled #MaafIbuDiHidupku, including a video that has reached 27 million views…
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Campaign Spotlight: CDO supports frontliners through the #CanDO initiative with agency Aspac-DAN
MANILA, PHILIPPINES — CDO and their partner volunteers found different ways to help frontliners and people affected by the lockdown…
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Campaign Spotlight: Caltex and VMLY&R welcome motorists back to the roads with anthem celebrating frontliners
PHILIPPINES — Caltex Philippines, in partnership with its long-time creative agency VMLY&R Philippines launched an inspiring anthem to boost morale and…
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Campaign Spotlight: Energy Monster uses power banks to bring attention to organ donation with TBWA\ Shanghai
SHANGHAI, CHINA – In China, there are 300,000 patients on the waiting list for organ transplantation every year, but only…
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Campaign Spotlight: Cadbury Dairy Milk Silk releases ad about young love in India, with Mondelez India & Ogilvy India
INDIA — Cadbury Dairy Milk Silk has launched a new TVC to continue the “How Far Will You Go for…
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Campaign Spotlight: Singlife steps up for Singapore in new video series celebrating frontliners with actor Adrian Pang
SINGAPORE — Singlife, a leading digital insurer, has introduced its new “Stepping up for Singapore” digital video series to celebrate…
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Campaign Spotlight: PLDT and Smart come together to #CleanTheCloud
MANILA, PHILIPPINES — On World Environment Day, PLDT-Smart Gabay Kalikasan launched an online film that introduced the concept of reducing…
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Campaign Spotlight: Unilever Lux launches #StayBeautifulStayStrong campaign to celebrate beauty
SINGAPORE — Unilever, along with partner with Wunderman Thompson Singapore’s Lux team, launched the #StayBeautifulStayStrong campaign last week. #StayBeautifulStayStrong shows…
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Campaign Spotlight: Ogilvy Thailand and C.P. Group online film, “The Girl with the Whale,” as part of environmental campaign
BANGKOK, THAILAND — In Thailand alone, there are as high as 2 million tons of plastic waste produced every year,…
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Campaign Spotlight: Free Press Journal cancels out COVID-19 with a special edition of its online newspaper
MUMBAI, INDIA – After 10 weeks of strict lockdown, many cities have finally been allowed to partially open. However, over…
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Campaign Spotlight: “The Look” by SATURDAY MORNING for P&G wants us to talk about racial injustice
GLOBAL — Racism has returned to the forefront of the news recently, but multinational consumer goods company Procter & Gamble…
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Campaign Spotlight: Insurance phenomenon Hedvig wants us to care less about stuff
STOCKHOLM, SWEDEN – “It’s just stuff,” reads the slogan of the new campaign by Swedish insurance company Hedvig. A new…
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Campaign Spotlight: Maybelline and MRM #SpreadGoodVibes with an interactive AR project in Thailand
BANGKOK, THAILAND – Maybelline Thailand has partnered with MRM to #SpreadGoodVibes through a fun, interactive Augmented Reality (AR) campaign that…
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