Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Born from Confinement, Free and Herezie’s “The Neighbourhood” zoom into Caen, Bordeaux, Marseille and Paris
France – The COVID-19 pandemic has forced brands and agencies to adapt their organizational and communications strategies. Such is the…
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Campaign Spotlight: Sweetshop China launches quirky colorful Films Series for P&G brand Aussie
Shanghai, China – Director Leni Muk with Sweetshop China has directed a quirky and colourful series of films for P&G…
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Campaign Spotlight: Publicis Brings Together L’oréal, Kellogg’s, Essity, and Reckitt Banckiser for #ShopResponsibly Campaign
LONDON, UNITED KINGDOM – Some of the best known household brands have today launched a campaign calling on shoppers to…
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Campaign Spotlight: AlcoPlus Launches CoVid for COVID with Creative Cracker, Sending Some Positive Vibes to Patients
MANILA, PHILIPPINES – Brands have been preaching to people at home. Brands have been giving attention to the frontliners. But there is…
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Campaign Spotlight: Honda Philippines Salutes Delivery Riders with New Film by ASPAC-DAN Thanking “On-The-Go Heroes”
MANILA, PHILIPPINES – Honda Philippines has launched “THANK YOU ON-THE-GO-HEROES” campaign led by ASPAC-DAN that puts ‘thumbs up’ of the…
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Campaign Spotlight: Domestic Violence Increases During Quarantine, and Bacon Highlights Why Hotlines Are Important to Help
DENMARK – Every year 33,000 children in Denmark experience domestic violence. During this time of crisis and lockdown that number…
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Campaign Spotlight: ROBIN WOOD and Serviceplan Campaign X Draw Attention to Deforestation Caused by Cattle Farming for Meat Consumption
In many parts of the world deforestation of natural forests is progressing at a relentless pace. Tropical forests in South…
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Campaign Spotlight: Alaska Launches Online Storybook Series for Children During ECQ, with Adarna House and TBWA\ SMP
MANILA, PHILIPPINES – As the enhanced community quarantine continues, children remain out of school with limited means to learn. Alaska…
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Campaign Spotlight: Alaska Repurposes Old Ads to Honor Mothers During Lockdown with TBWA\ SMP
MANILA, PHILIPPINES – Our mothers are the ones who make us strong, even in the toughest of times. This message…
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Campaign Spotlight: Ars Thanea and Ogilvy Shanghai Creates Campaign Demanding Change for Greenpeace
MANILA, PHILIPPINES – There’s this chilling beauty behind three different cards posted on social media by the crafts and design…
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Campaign Spotlight: Heartwarming Globe digital film shares message of Hope and Connection amid Isolation
Manila, Philippines – Community and human connections prevail as the country’s premiere telecom stands with Filipinos in this COVID-19 crisis. Today,…
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Campaign Spotlight: Ghibli Fans Will Sure Giggle at This Short Made by Bear Meets Eagle On Fire and Sun Creature Studio for Optus’ Data Donation Drive
SYDNEY, AUSTRALIA – A timely initiative especially now that people need more access to the Internet due to social distancing…
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Campaign Spotlight: Savanna Cider Offers a Shot of Humor with a Virtual Comedy Club by Grey South Africa
JOHANNESBURG, SOUTH AFRICA – South Africa quickly implemented extreme lockdown measures to prevent the spread of Covid-19. With the sale…
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