Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Outreach Nepal Reminds Us of #BasicHumanity with an Initiative to Encourage Empathy for Daily Wagers
We are amidst a global pandemic, something we have never witnessed or imagined and which has locked down the entire…
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Campaign Spotlight: Metro Manila Billboards Transform into Messages of Strength for Superhero Frontliners from Havas Ortega
MANILA, PHILIPPINES – Leading media and creative agency Havas Ortega transformed digital billboards all over Metro Manila otherwise idled by…
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Campaign Spotlight: Serious Tissues launches to support NHS frontline workers, branding by Above+Beyond
London, UK – Change Please, the social enterprise that trains homeless people to work as baristas, has come up with…
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Campaign Spotlight: Serviceplan China’s retro 999 Piyanping Lipstick social media and design Campaign goes Viral
Beijing, China — 999 Piyanping is a well known over the counter pharmaceutical brand in China and was traditionally very…
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Campaign Spotlight: Ni Putes Ni Soumises Unveils its #HomeIsntSafe Project Against Domestic Violence with Marianne Paris
PARIS, FRANCE – Against the backdrop of COVID-19 and the related quarantine measures implemented, many women, victims of domestic abuse…
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Campaign Spotlight: Dole Packaged Foods Introduces “Sunshine For All” Through Purpose-Driven Initiative to Honor Frontline Heroes
SINGAPORE – In an effort to provide much-needed recognition and assistance during the COVID-19 pandemic, Dole Packaged Foods, LLC has launched an initiative…
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Campaign Spotlight: BBDO Guerrero Adds Twist to Iconic Snickers Tagline to Encourage People to Stay Home
MANILA, PHILIPPINES – As people are getting restless in quarantine and missing the outside world each day, Snickers and BBDO…
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Campaign Spotlight: R/GA Opens an Online Shop with Exclusive Merch Collaborations from Designers to Give Back to Local Businesses
NEW YORK — As most businesses have been forced to temporarily cease operations due to the widespread pandemic, design company…
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Campaign Spotlight: A STIB/MIVB Bus Broadcasts Love Messages Around Brussels During Quarantine to Spread Positivity with mortierbrigade
BRUSSELS, BELGIUM – The STIB/MIVB launches “Voices of Brussels” by mortierbrigade: a bus that spreads hopeful messages throughout Brussels. An…
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Campaign Spotlight: WhiteGREY Asks Kids to Help Goldie the Frog to Plan Her Pond Party through Sustainability for Powershop
MELBOURNE, AUSTRALIA – To inspire families to use energy more sustainably, Powershop – Australia’s greenest power company – has launched a…
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Campaign Spotlight: Dutch Mill Launches Innovative In-Game Promotion with CJ Worx, Entering a Survival Game to Give Extra Benefits
BANGKOK, THAILAND – In-games ads get viral among game players in Thailand with “The Secret Supporter” by CJ WORX. Dutch…
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Campaign Spotlight: Victoria’s Secret Breaks Stereotypes of Sexiness in China in New Campaign by TOMORROW
SHANGHAI, CHINA – Victoria’s Secret embarked on a bold mission to inspire young Chinese women to step up and create…
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Campaign Spotlight: Mahindra & Mahindra Says Thank You to #WarriorsOnWheels in a Film by DDB Mudra Group
MUMBAI, INDIA – Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a…
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