Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: #NothingBeatsGirls is the Morale Booster Future Queens Need to See Today from Gatorade and DDB MNL
MANILA, PHILIPPINES – It’s been an eventful month of March. Aside from the worldwide pandemic and lockdowns, it’s also observed…
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Campaign Spotlight: “Together, Further” to “Further, Together”, LATAM Airlines’ Slogan Inverted by Graphene/IPG
Buenos Aires, Argentina – In a creation by Graphene/IPG, the company inverts “Together, Further” to encourage people to stay home…
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Campaign Spotlight: TBWA\Singapore and IKEA Makes Staying Home Sweeter with Authentic “Homemade” Film
SINGAPORE – IKEA wants to thank everyone who is staying home and playing their part to keep the world safe.…
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Campaign Spotlight: This Film from Facebook for COVID-19 Relief is an Emotional Reel of What the World is Currently Going Through
USA — The past few months and weeks tainted by the growing presence of the COVID-19 pandemic almost seems something…
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Campaign Spotlight: Chevrolet Asks its Users to Stay at home in New Spot by Commonwealth // McCann
BRAZIL – Chevrolet has always encouraged people to leave home and look for new roads, but at this crucial moment,…
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Campaign Spotlight: Tribal Worldwide SG’s Gripping Short Film “The Frog Prince” Marks the Qing Ming Festival for PUB
SINGAPORE – PUB, Singapore’s National Water Agency, has released its second short film this year to coincide with Qing Ming…
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Campaign Spotlight: BMW China Shares Words of Encouragement in a Letter to the Year 2020 by Juice Network
BEIJING, CHINA – As China begins to experience signs of recovery, BMW China today launched a campaign filled with messages…
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Campaign Spotlight: PENNY and Serviceplan Thank Families with Heart-warming #homefirst Film showing Coronavirus Lockdown from the Perspective of Children
MUNICH, GERMANY – Last week, the German food retailer PENNY launched a broad communication campaign with the claim #erstmalhelfen (in…
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Campaign Spotlight: Heartfelt Tribute #AnghelSaLupa by DDB Group Philippines for COVID-19 medical frontliners
Manila, Philipppines – The lyrics of the song says it all. Our medical frontliners have answered the call to fight…
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Campaign Spotlight: #IsolateViolence to Raise Awareness of Abuse During Lockdown, Domestic Violence Charity ANAIS and Cheil Romania
Bucharest, Romania – Cheil Romania is continuing to support the work of ANAIS, the anti-domestic violence association, with a new…
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Campaign Spotlight: In uncertain times, Budweiser champions the American Spirit, We Are All #ONETEAM, Support Our Heroes
New York, NY – Anheuser-Busch, United States’ largest sponsor of live sports and entertainment, today announced that it will redirect…
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Campaign Spotlight: Volvo Trucks and SoWhat Agency pays Tribute to the “Heroes of the Road” while The World Stops
Brazil – The Volvo FH‘s “Make History” brand positioning, a favorite truck on worldwide roads, took on a new meaning…
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Campaign Spotlight: Mental Health Foundation and Top Model Lykke May Andersen Promote Free Counseling by Battling Anxiety
Copenhagen, Denmark – Battling anxiety and depression can be a terribly lonely experience, and even more so when everyone is…
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