Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: DOT Leads Bayanihan Movement to “Save Our Spots”, A Vision Towards Sustainability
November 19, 2019 – Driven by a vision towards sustainability, the Department of Tourism (DOT) launches a bayanihan movement called…
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Campaign Spotlight: McDonald’s Helps Families Get “Reindeer Ready” In Campaign Made Together with Leo Burnett and OMD UK
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a lovable reindeer brought alive by one…
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Campaign Spotlight: Tesco Takes Unexpected 100-Year Detour Through Time #DeliveringChristmas From The Future
Tesco will unveil its 2019 Christmas campaign with a 90 second TV advert during the launch of ITV’s “I’m A…
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Campaign Spotlight: Are you coming ‘round to ours this Christmas? New World’s Holiday Classic by Colenso BBDO
New World has launched their Christmas campaign with the theme of “Enjoy Christmas ‘round at ours” created by the Clemenger…
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Campaign Spotlight: French Telecom Company Orange Sets Up a Trap for Santa Claus in a “Connected House” in this New Campaign with Publicis Conseil
Orange is launching its new Christmas campaign with Publicis Conseil around its star offer, the “Connected House” and a theme…
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Campaign Spotlight: German Supermarket PENNY Encourages People to Rediscover Their Inner Child this Christmas In New Film Made with Serviceplan Campaign
MUNICH, GERMANY – This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film…
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Campaign Spotlight: After Sharing the Secrets of Santa Claus’ Factory, Manor and BETC Digital Reveal the Third Film of Their Christmas Saga
Manor and its agency BETC release another touching Christmas ad, “The Guardians”. This year’s film captures the festive spirit as…
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Campaign Spotlight: Global K-Pop Sensations BLACKPINK Stars in a Music Video-Like Ad for KBank By GREYnJ United
BANGKOK – The latest KBank campaign, conceptualised by GREYnJ United, features global K-pop sensations BLACKPINK, and is aimed for the…
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Campaign Spotlight: Introducing Mr Humfreez, A Smart Device that Informs Kiwis of the State of their Homes, by ANZ and TBWA\ NZ
AUCKLAND, NEW ZEALAND – Behind his friendly appearance, Mr. Humfreez features cutting edge technology yet he has no screen, no…
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Campaign Spotlight: This New Billboard by BETC Absorbs Noise Pollution to Recharge the PEUGEOT e-208 with Acoustic Sensors
PEUGEOT, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of…
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Campaign Spotlight: Alaska Milk’s Christmas Ad by MullenLowe Philippines Underscores Effects of Dementia, Importance of Creating Loving Memories
Did you know that 1 in every 10 Filipinos aged 60 and above have signs of early dementia? Sadly, the…
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Campaign Spotlight: Fortnite Releases A Special Glow Skin for Samsung Galaxy Users to Fight Cyberbullying with Cheil Brazil
Samsung in Brazil has just launched a new initiative in partnership with Fortnite to fight a new kind of cyberbullying,…
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Campaign Spotlight: Disneyland Paris Reveals Secret Elixir to its Christmas Magic in New Film Made By BETC
There’s a place on earth where the magic of Christmas shines brighter than anywhere else: Disneyland Paris. With this new…
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