Campaign SpotlightPress Release

Campaign Spotlight: #CriminallyGood, short film Parcel is Absolutely Gripping, HaperCollins India and Taproot Dentsu’s Ode to Storytelling

HarperCollins India presents a short film as an ode to the art of storytelling. Parcel, produced by HarperCollins is a riveting short film celebrating the wonderful power of storytelling, with an intriguing narrative that will have you hooked till the very last minute.

The launch of Parcel also marks the beginning of a celebration of crime writing from India and around the world. HarperCollins India is the only Indian Publisher to have an exclusive imprint for crime and thrillers, Harper Black.

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With Parcel, HarperCollins India aims to reinforce the power of a good story, and establish new ways of storytelling to an audience that is now consuming all its forms – words, audio and moving images.

Ananth Padmanabhan, CEO HarperCollins India said, “Who doesn’t love a good story that keeps you on the edge of your seat! At HarperCollins, we are constantly thinking of new ways and new platforms to reach audiences through storytelling, and Parcel, our direct to screen offering will be a first of many more. As our audiences take to audio visual, so will our stories. Crime fiction has always had an appeal both in the written and visual medium, and our crime fiction promotion aims to showcase the extraordinary range of stories, of which we have many to offer. I hope audiences will love this film.”

Titus Upputuru, who scripted and directed the film said, “Storytelling is an ancient art form. It is also so terribly current with platforms like Netflix and Amazon streaming some amazing content. I have always been in love with this medium since my literature days. Today, our business of marketing and communication allows us to tell stories every day. HarperCollins India publishes an eclectic mix of stories every season and this film was a great opportunity to celebrate their crime
section.”

Parcel is directed by Titus Upputure and stars Riyaa Arora, Hurmat Ali Khan & Vyom Yadav in the lead. The film will be launched on the HarperCollins India Platform on November 25, 2019.

Credits for Agency
Chief Creative Officer: Santosh Padhi
Creative Head: Titus Upputuru
Head of Office: Harjot Narang
Digital Creatives: Vishnudas Kunchu, Satish Kumar

Credits for Client
CEO: Ananth Padmanabhan
Head Marketing: Akriti Tyagi
Senior Manager – Digital Marketing: Subhashree Das

About Taproot Dentsu
Founded in 2009, Taproot Dentsu, part of the Dentsu Network, has an unparalleled reputation for cutting-edge creative capability. Taproot Dentsu has always set out to prove that effective work and award-winning work are synonymous by consistently sweeping Industry Awards, most recently at Cannes Lions, Spikes Asia and GoaFest, for a gamut of prominent clients.

About HarperCollins Publishers India
HarperCollins Publishers India is a subsidiary of HarperCollins Publishers. HarperCollins Publishers India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, the DSC Prize, the New India Foundation Award, the Atta Galatta Prize, the Shakti Bhatt Prize, the Publishing Next Award, the Sahitya Akademi Award and the Crossword Book Award. HarperCollins Publishers India also represents some of the finest publishers in the world including Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins Publishers India is also the only publisher to have been awarded the Publisher of the Year Award three times: at Publishing Next in 2015, and at Tata Literature Live! in 2016 and 2018.

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