Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Ensemble Worldwide and Universal McCann Bring The KFC Hot & Cheezy Burger Back With an Exciting Modern Twist
Kuala Lumpur, Malaysia – Ensemble Worldwide and Universal McCann (UM) have launched a mobile only campaign with KFC to promote the…
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Campaign Spotlight: The Force is Stronger on this Limited Edition ‘Star Wars’ Coca-Cola OLED-Enabled Bottles
Have you ever thought of challenging someone in a duel, the “Jedi” way? Well, now you can! https://www.instagram.com/p/B5q-h13K0be/?utm_source=ig_embed&utm_campaign=embed_video_watch_again Coca-Cola Singapore…
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Campaign Spotlight: Introducing “Lost and Found”, A Film That Brings Back Traditions of the Past By Mother Shanghai and Airbnb
Shanghai: Airbnb has launched a master film to help us all reconnect with the traditions of the past, the traditions we’re…
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Campaign Spotlight: Taproot Dentsu Changes the Free Press Journal’s Masthead to “Free Rights” for International Human Rights Day
Free Press Journal, an Indian daily newspaper changed its masthead to “Free Rights”, on International Human Rights Day. This is…
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Campaign Spotlight: R/GA Tokyo and Shiseido Explore Time Travel and Aging With ‘Beyond Time,’ A Deep Tech Aging Simulator
TOKYO, JAPAN – The latest collaboration between R/GA Tokyo and beauty innovators Shiseido fuses data, technology, art and brand purpose,…
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Campaign Spotlight: Bradesco Encourages People to Pursue their Own Sparkle in Touching New Film By Publicis and Zombie Studios
“In 2020, Shine in Your Own Way.” This is the motto of Bradesco‘s end of the year campaign, wishing for…
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Campaign Spotlight: Spotify Unveils Biggest Throwback of the Decade, Celebrating Music and Culture from the Past Ten Years
Spotify’s Wrapped marketing campaign is live in Southeast Asia and it’s better than ever. An annual end of year staple,…
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Campaign Spotlight: Bridgestone Presents “Eyes On the Road”, a Health Check-up and Awareness Roadshow for UAE Truck Drivers with Serviceplan MEA
DUBAI – Bridgestone MEA worked with the Nasser Bin Addullatif Alserkal and RTA on a potentially life-saving health check campaign,…
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Campaign Spotlight: McDonald’s Captures and Celebrates the Precious, Everyday “Sarap” Moments with Leo Burnett Manila
We always look forward to milestones and celebrations that serve as breaks from the daily grind. But if we look…
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Campaign Spotlight: Multi-sensory Experience for Herbal Essences Botanics produced by Sweetshop Shanghai
SHANGHAI Sweetshop has produced an immersive and multi-sensory film experience for Herbal Essences Botanics. Directed by Christophe Chudy, the film…
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Campaign Spotlight: McDonald’s Launches the “M Chicken” with DDB Group Hongkong in a Chicken-Only Store
Not a burger was in sight when a McDonald’s Quarry Bay store became “M Chicken” over the busy lunchtime period…
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Campaign Spotlight: The Scoreboard at the 2019 Women’s Paulista Championship Changed to Reflect the Gender Wage Gap, with BETC São Paulo
According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention…
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Campaign Spotlight: Mother New York Introduces Instagram Shopping with Celine Dion, Shop With Your ❤️
Today, Mother New York are excited to introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine,…
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