Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Safeguard, Havas Ortega harness local voices to drive handwashing awareness
MANILA, PHILIPPINES – As part of Safeguard’s “Voices of Protection” campaign produced by Havas Ortega, local community representatives from Marikina…
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foodpanda’s pink reindeer riders bring holiday cheer to Metro Manila roads
MANILA, PHILIPPINES – Anyone who has spent the past few days inching through Metro Manila traffic may have noticed something…
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Foundation for Housing, Rosa Paris reimagine Christmas in stark new awareness film
PARIS, FRANCE – As the holidays approach, while cities sparkle with festive lights and shop windows overflow with toys, the…
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Instamart reimagines a 90s classic for a Pan-India Christmas celebration
BENGALURU, INDIA – Instamart, India’s pioneering quick-commerce platform, has unveiled its Christmas DVC, and it might just be the season’s…
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adoboPicks Year in Review: Campaigns that proved human connections still win in 2025
MANILA, PHILIPPINES – In 2025, creativity proved once again that its greatest power lies not in spectacle, but in connection.…
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Finland pilots outdoor advertising technology to help reunite lost pets with their owners
HELSINKI, FINLAND – A new technology is being tested in Finland to help locate lost pets. It is estimated that…
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Childhope Philippines, Ely Buendia launch ‘Donate to View’ charity film with BBDO Guerrero
MANILA, PHILIPPINES — Childhope Philippines, OPM icon Ely Buendia, and creative agency BBDO Guerrero have partnered this Christmas season to launch…
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Cheil, Korean National Police Agency turn scam call voices into criminal evidence with VOICE WANTED
SEOUL, SOUTH KOREA– Cheil and the Korean National Police Agency are launching the VOICE WANTED campaign to tackle the rapidly increasing scam…
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National Arts Council invites Singaporeans to find growth through the arts
SINGAPORE — “Life. Better with the Arts” by the National Arts Council is a multi-year campaign developed in partnership with TBWA\Singapore.…
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From Norway’s icy fjords to Australia: Ocean Blue expands brand platform with SICKDOGWOLFMAN
MELBOURNE, AUSTRALIA — Norway is home to some of the world’s coldest waters and now Ocean Blue, Australia’s number one smoked…
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Seeing the country’s sights on a bike, through McDonald’s Philippines’ Tour de McDo
MANILA, PHILIPPINES – In the past few years the popularity of cycling in many parts of the country has shot…
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Cathay, Leo Hong Kong turn travel memories into a personalized digital journey
HONG KONG – Cathay is inviting its members to relive the magic of their travel and lifestyle experiences with “Unpack Your…
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adidas TERREX creates mountain teahouse experience in Kazakhstan’s Butakovskiy Gorge
ALMATY, KAZAKHSTAN – adidas TERREX and Havas Middle East unveils the TERREX Teahouse, a new mountain experience located deep within…
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