Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Design: #Paris2024’s New Olympic Emblem Combines Three Iconic Symbols and Sparks Controversy Around the World
A gold medal, a flame, and a woman named Marianne — this is what the new Olympic emblem for Paris…
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Campaign Spotlight: The Water Bottle with a Lump That Teaches Women How to Examine Their Breasts from SIP and GIGIL
October is an important month for every woman, as this is the month dedicated to breast cancer awareness. Rightly so,…
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Campaign Spotlight: McCann Worldgroup and NCSS Encourage Open Conversations About Mental Health with “Beyond the Label” Movement
SINGAPORE – Now in its second year, the “Beyond the Label” campaign by McCann Worldgroup Singapore and National Council of…
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Campaign Spotlight: Celebrating the True Meaning of Diwali, IGP.com Showcases the Importance of Gift Giving with The Womb
MUMBAI, INDIA – IGP.com, India’s gifting site through its partner The Womb has rolled out a new campaign to lift the mood of…
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Campaign Spotlight: autumnGREY Celebrates This Year’s Diwali with One Sentimental and One Humorous Spot for Samsonite and Axis Bank
INDIA – Diwali, the Hindu Festival of Light, is one of the biggest festivals in India celebrating the spiritual victory…
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Campaign Spotlight: Unicef UK Launches “War on Disease” with Newly Appointed Creative Agency The Community
London – Unicef UK, the world’s largest children’s charity, has launched their first work with newly appointed creative agency The…
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Campaign Spotlight: Yellow Cab Celebrates You and Your Circle in its First-Ever TVC by Ace Saatchi & Saatchi
Pizza is at the center of almost all friendships as it is the one circle that brings circles of friends…
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Campaign Spotlight: Man Buys a Parachute While in Free Fall in Wieden + Kennedy São Paulo’s New Stunt
Every second counts in the new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy…
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Campaign Spotlight: Looking into Mountain Dew’s Epic Ad from the Eyes of BBDO Guerrero’s ECD Federico Fanti
What do you get when you mash up motocross and gaming? 30 seconds of epic, Mountain Dew-fueled action, death-defying stunts,…
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Campaign Spotlight: Puma’s “Propah Lady” By Digitas India is Bringing Every Woman on the Internet Together
Changing the narrative on what makes women ‘proper’, global sports brand PUMA partnered with Digitas India for its latest campaign…
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Campaign Spotlight: Deutsche Telekom Launches New Campaign ‘Connected Underwear’ By Saatchi & Saatchi London
LONDON – Deutsche Telekom’s latest campaign aims to facilitate real connection between young couples, sparking conversation around the impact of…
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Campaign Spotlight: “The Future is Hear”—Radio is Advertising’s Next Big Thing, Says Radiocentre Campaign from The&Partnership
Radiocentre is launching a campaign parodying the marketing hype used by companies such as Apple and Samsung for new technology…
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Campaign Spotlight: New Renault KADJAR 4×4 Presents The Wild Store by Publicis Italy in Collaboration with Amazon
MILAN – Renault launches New KADJAR in its 4×4 version, a SUV that pledges exciting offroad performances. But, how to…
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