Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: This New Billboard by BETC Absorbs Noise Pollution to Recharge the PEUGEOT e-208 with Acoustic Sensors
PEUGEOT, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of…
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Campaign Spotlight: Alaska Milk’s Christmas Ad by MullenLowe Philippines Underscores Effects of Dementia, Importance of Creating Loving Memories
Did you know that 1 in every 10 Filipinos aged 60 and above have signs of early dementia? Sadly, the…
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Campaign Spotlight: Fortnite Releases A Special Glow Skin for Samsung Galaxy Users to Fight Cyberbullying with Cheil Brazil
Samsung in Brazil has just launched a new initiative in partnership with Fortnite to fight a new kind of cyberbullying,…
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Campaign Spotlight: Disneyland Paris Reveals Secret Elixir to its Christmas Magic in New Film Made By BETC
There’s a place on earth where the magic of Christmas shines brighter than anywhere else: Disneyland Paris. With this new…
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Campaign Spotlight: If The Berlin Wall Had A Voice, What Would It Say? A Typeface Inspired by Original Graffiti From The Wall
If Walls Could Talk: 30th Anniversary of the fall of the Berlin Wall marked by statement for freedom – And…
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Campaign Spotlight: Renault Launches Its New Campaign by Publicis•Poke for the All-New Clio, Celebrating 30 Years in the Making
Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis•Poke,…
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Campaign Spotlight: Facebook & Publicis Conseil Join Forces to Create Respect Zone Association on National Anti-School Harrassment Day
Each year all over the world, harassment affects 1 in 3 children according to UNICEF. In France, among the 700…
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Campaign Spotlight: Brazilian Brand Amaro Teams Up With Soko To Create The First Fashion Collection Using Real Women’s DNA
AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launched the first fashion collection ever developed from the…
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Campaign Spotlight: JetStar Says Traveling Solo Is More Refreshing that Traveling with A Group of People in Singles’ Day Film
SINGAPORE — What better way to celebrate ‘singledom’ than to go solo on an overseas adventure for Singles’ Day? This…
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Campaign Spotlight: McCann Worldgroup SG and Community Chest Launch First Ever E-Shopfront with Lazada Group for 11/11
SINGAPORE – For the first time in Singapore, McCann Worldgroup Singapore and Community Chest are partnering with leading eCommerce platform,…
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Campaign Spotlight: Propel Manila Launches the 2020 Starbucks Planner and Travel Organizer in a Fun and Colorful New Film
Christmas is just around the corner and for many coffee-loving millennials, ’tis the season of holiday specialty drinks and the…
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Campaign Spotlight: “Who Burnt You?” – BBDO Pakistan / Impact BBDO Releases New Campaign Reveals Spilled Hot Tea is Number One Cause for Burns on Pakistani Children
Shockingly, 80% of burns on Pakistani children are caused by something very everyday: the spillage of hot tea. Most of…
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Campaign Spotlight: Stuffed Toys in Compromising Positions in Front of the Camera—TBWA SMP Delivers the Most Disturbing Film You Will Watch Today
MANILA, PHILIPPINES – The young figure is lit by the glow of the computer screen. Just out of frame, an…
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