Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: CLEAR Commits to Helping Young People Build Resilience in the Face of Rising Social Anxiety
PHILIPPINES – In honor of World Mental Health Day, CLEAR haircare commits to boosting the resilience of young people in…
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Campaign Spotlight: 10 Animated Films Produce by Nexus Studios Launch Oppo Reno2
SHANGHAI – Oppo has appointed Mother Shanghai to launch its latest handset, Reno2, initially targeting China. OPPO is the top…
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Campaign Spotlight: Free Press Journal and Taproot Dentsu Partner for “Free Food” on World Food Day
INDIA – Yesterday, the Free Press Journal changed its masthead to “Free Food” Journal. Why? To use their masthead to…
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Campaign Spotlight: Marketing Agency Sherpa Puts its Whole Reputation Into Their Competitor’s Hands
A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of…
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Campaign Spotlight: Cheil Strikes a Chord with Thai Consumers through Samsung’s #DoWhatYouCant Campaign; Opens Up Vocational Education Program
Thai Samsung Electronics’ online film “The Mechanic” created by Cheil Worldwide Thailand has recorded more than 15 million YouTube views…
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Campaign Spotlight: Leo Burnett London Serves Global Adventure with a Side of Humor in New Ad for McDonald’s
McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition…
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Campaign Spotlight: Anchor Panasonic’s Switches Steal the Show of This Selfie-Obsessed Viral Video by Leo Burnett India
MUMBAI– Anchor Panasonic takes the ‘Naye India ke badhte load ke liye’ proposition further in their 3rd campaign for their wiring devices…
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Campaign Spotlight: “More Freedom in Job Hunting Hair”, Says Pantene Japan to Corporations in New Ad By Grey Tokyo
Pantene Japan and Grey Tokyo launched the next movement of the “#HairWeGo: My Hair Moves Me Forward” campaign, taking up…
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Campaign Spotlight: Canal+ is Now Available For Streaming, Just Like N******, But They Can’t Really Say ‘Netflix’ Out Loud
BETC releases a 3-episode drama for CANAL+, taking place behind the scenes of an ad shoot for the French broadcaster.…
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Campaign Spotlight: The Diamond Producers Association Celebrates 3 Billion Year Odyssey of the Diamond with BBH and Academy
The Diamond Producers Association (DPA) has today launched a major new global campaign, ‘The Diamond Journey,’ which takes people on…
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Campaign Spotlight: Looking Into The Kids’ Room Through the Eyes of Two Adorable Siblings in the Bank of New Zealand’s Latest Spot By Colenso BBDO
Bank of New Zealand has followed up its ‘What Ella Wants’ campaign launching another little story with a big life…
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Campaign Spotlight: NYC & Company Launches Largest-Ever Global Marketing Campaign as NYC Looks to Welcome 14M Visitors in 2019
NEW YORK – As New York City looks to welcome a record 13.9 million international visitors in 2019, this week…
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Campaign Spotlight: Face Swap Technology Renders Your Own Daughter the ‘Face’ of Child Prostitution
AMSTERDAM – October 11 is International Day of the Girl – a day advocated by the United Nations since 2012 as…
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