Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: KLM Royal Dutch Airlines Taps DDB Unlimited for Centenary Celebration Campaign
AMSTERDAM, NETHERLANDS – Today, KLM Royal Dutch Airlines is exactly one hundred years old. Founded in 1919, KLM is the first…
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Campaign Spotlight: Trump Announces “AIDS is over!” In The New DeepFake News Campaign for AIDS Solidarity
Solidarité Sida is back on the campaign trail. In the newspapers, on social media, and even in public transport, we…
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Campaign Spotlight: Ever Wonder How Ads Would Look like If They Were Created Blindfolded?
TBWA\Helsinki designed the campaign for the Agency of the Year survey blindfolded to illustrate the challenges of operating without knowing…
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Campaign Spotlight: Spotify Celebrates its First Diwali in India with Special Playlists and a New Spot By Leo Burnett India
With Diwali just around the corner, Spotify is ready to light it up through a blast of creative, fun and…
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Campaign Spotlight: Sprite China Mixes It Up with A Dash of Baijiu, Encouraging Individuality and Collaboration with MRM//McCann Shanghai
SHANGHAI – Sprite China has launched an unique campaign empowering Chinese youth to celebrate their individuality through creating unique combinations. …
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Campaign Spotlight: India Gets Introduced to a Larger-Than-Life NBA Experience with #NBAInMyBackyard By DDB Mudra
INDIA – It all began in December 2018, when the world’s most popular professional Basketball league, the National Basketball Association…
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Campaign Spotlight: Shangri-La Works with Ogilvy to Create A Global Initiative Encouraging Travelers to Capture and Share their Moments
HONG KONG – Shangri-La Hotels and Resorts have announced the global launch of their UGC (User Generated Content) campaign #MyShangriLa.…
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Campaign Spotlight: BETC Introduces A Diamond To Save Thousands of Lives for the Against Breast Cancer Charity
Danielle Callaghan, a 30-year-old breast cancer patient, cuts off a lock of her hair to create a beautiful, unique diamond*…
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Campaign Spotlight: Rachel’s Organic “Taste of Rebellion” Film by krow Tells a Trailblazing Story of Generations of Female Farmers
Rachel’s Organic, the natural yogurt brand, is launching a new advertising campaign to celebrate its unique and pioneering family heritage.…
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Campaign Spotlight: Starbucks’ Pumpkin Spice Latte Makes a Seductive Comeback with Agency Propel Manila
MANILA, PHILIPPINES — “Hello again, thirsty?” Rustan Coffee Corporation (Starbucks Coffee Philippines) partners with independent creative digital house, Propel Manila,…
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Campaign Spotlight: Some Things Are Best Enjoyed Young (Like BMW Cars), Says Ogilvy in New Series of Films
BMW India wants to give out a very simple message: there are some things in life that you can best…
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Campaign Spotlight: Travelling the World of Fashion and Style with Farfetch’s Stunning Showcase by Convoy Straight from the Runway
Farferch, the iconic marketplace of luxury and fashion which offers inspiration by celebrating the world community and individuality, is putting…
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Campaign Spotlight: Teach Your Hands How to Look For Breast Cancer in This New App By Colenso BBDO for Breast Cancer Foundation NZ
This October, Breast Cancer Foundation NZ and Colenso BBDO launch Pre Check, a multi-sensory app that uses intuitive haptic technology…
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