Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Rachel’s Organic “Taste of Rebellion” Film by krow Tells a Trailblazing Story of Generations of Female Farmers
Rachel’s Organic, the natural yogurt brand, is launching a new advertising campaign to celebrate its unique and pioneering family heritage.…
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Campaign Spotlight: Starbucks’ Pumpkin Spice Latte Makes a Seductive Comeback with Agency Propel Manila
MANILA, PHILIPPINES — “Hello again, thirsty?” Rustan Coffee Corporation (Starbucks Coffee Philippines) partners with independent creative digital house, Propel Manila,…
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Campaign Spotlight: Some Things Are Best Enjoyed Young (Like BMW Cars), Says Ogilvy in New Series of Films
BMW India wants to give out a very simple message: there are some things in life that you can best…
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Campaign Spotlight: Travelling the World of Fashion and Style with Farfetch’s Stunning Showcase by Convoy Straight from the Runway
Farferch, the iconic marketplace of luxury and fashion which offers inspiration by celebrating the world community and individuality, is putting…
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Campaign Spotlight: Teach Your Hands How to Look For Breast Cancer in This New App By Colenso BBDO for Breast Cancer Foundation NZ
This October, Breast Cancer Foundation NZ and Colenso BBDO launch Pre Check, a multi-sensory app that uses intuitive haptic technology…
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Campaign Spotlight: Weird and Wonderful Listings, Trade Me’s Latest Spot gets a Humorous Take by Colenso BBDO
Trade Me have launched a new brand campaign, celebrating the weird and wonderful listings on their iconic platform. The campaign,…
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Campaign Spotlight: “Ayoko sa Plastic” Online Stickers Promote DOT’s Sustainable Tourism Advocacy
MANILA – The Department of Tourism (DOT) voiced out “Ayoko sa plastic” through a set of online stickers that promote sustainable…
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Spikes Asia 2019: Looking Back at the Grand Prix Winners of this year’s Spikes Asia Festival of Creativity
SINGAPORE – Spikes Asia has just concluded, honoring the most ingenious and creative work across the Asia Pacific region. Here…
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Travel: DOT Celebrates and Commemorates the Impact of Tourism to Filipino Lives in “The Tourism Decade” Campaign
MANILA, PHILIPPINES – The Department of Tourism launched its latest campaign, The Tourism Decade, with the release of its latest…
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Campaign Spotlight: Biborg Launches “The BackEnd Developer’s Quest”, the First Recruitment System through Discord
PARIS – To recruit a Back-End developer, a rare and highly sought-after profile on the market, Biborg, a communication agency…
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Campaign Spotlight: Carousell Explores the Connection Between Buyer and Seller in “Everyone Wins” By 72andSunny Singapore
Following a competitive pitch earlier this year, Carousell and 72andSunny Singapore have launched a new brand platform, ‘Everyone Wins’ –…
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Campaign Spotlight: TBWA\India’s One Mindful Mind Workbook Helps Parents Turn Into Counsellors
SINGAPORE – Anchoring on the World Health Organization finding that one in every four children are suffering from mental issues…
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Campaign Spotlight: Diesel Reveals The (Re)Collection Made Out of Recycled Coca-Cola Materials with Publicis Italy, Coming to Recycle Bins Near You
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating…
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