Campaign Spotlight: Trade Me Pushes The Trash/Treasure Paradigm Further with Colenso BBDO and Clemenger BBDO

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NEW ZEALAND / AUSTRALIA – Trade Me has extended their recent ‘There’s someone for everything’ platform with agency Colenso BBDO and Clemenger BBDO, proving that no matter what you’re selling on Trade Me, there’s someone out there who’ll love it.

Launched in the first week of 2020, the two new spots for Trade Me Jobs and Trade Me Motors are now running across TV and social media.

Find the job that fits you - 30

Buy safe with our Background Check - 30

Just like previous work in the campaign, the ads feature two characters reading almost identical scripts, but with different intonation.

Says Trade Me’s Marketing Director, Regan Savage, “The feedback to the first round of work was so positive, we are rapt to have the opportunity to extend the campaign to our Jobs business, and to bring our industry-leading Motors Background Check product to life”.

Says Colenso BBDO Chief Creative Officer, Levi Slavin, “There truly is someone for everything on Trade Me. We just bought a rugby playing taxidermy possum on there. We’ve named him Gary. We couldn’t be happier with this work. Or with Gary.”

The campaign was directed by Dave Wood via Good Oil Films.

Credits

Client: Trade Me

Brand Marketing Manager: Sarah O’Leary

Brand Campaign Manager: Caroline Brown

Marketing Director: Regan Savage

Agency: Clemenger Group


Production Company: Good Oil Films
Director: Dave Wood

DOP: Andrew Stroud

Managing Director: George Mackenzie

Producer: Lee Thomson

Editor: Simon Njoo

Sound Design: Liquid Studios

Photography

Photographer: Troy Goodall

Media Agency: MBM

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