Global NewsPress Release

Brand & Business: Cityplaza x Coca-Cola® Presents a “Lucky Red New Year” with Special Prizes from Interactive Games

HONG KONG – Cityplaza brings you the warmest wishes for this Chinese New Year! Come have fun with our interactive games to collect lucky red symbols and get the Year of the Rat off to a prosperous start. From 1 January to 19 February 2020, Cityplaza is joining hands with Coca-Cola® for our “Lucky Red New Year” promotion. Play interactive games to collect five lucky red symbols, earning good fortune in your relationships, family, health, wealth and studies. You can also design a unique Coca-Cola® bottle by mixing and matching your own photos with Chinese New Year elements symbolic of your best wishes for your loved ones.

After playing our interactive games, bring home happiness to share with your loved ones! When you spend a designated amount at Cityplaza and sign up as a LIVE+ member, you can redeem a set of special-edition Cityplaza x Coca-Cola® red packets, as well as movie ticket exchange coupons and an APITA gift set! You can also join our Coca-Cola® Can Upcycling Workshop to learn how to create new year banners with soda cans to send good wishes to your friends and family in a unique, creative and eco-friendly way.


Share happiness at our five interactive zones

May your Chinese New Year bring amazing happiness with it! Join our interactive games to collect lucky red symbols for a year full of fortune and prosperity! First, subscribe to the Cityplaza e-Newsletter to collect your Luck Collection Card, then collect all five Chinese New Year lucky red symbols for relationships, family, health, wealth and success, and follow Cityplaza’s Instagram account to get a limited-edition little red gift. The Luck Collection Card also contains an AR animation wishing you and your family a happy new year.

Collect lucky icons for an auspicious New Year

To get your new year fortune moving, head to our atrium and get your first lucky red symbol by walking around our 6m-tall archway – to usher in new beginnings!.Then solve our spring couplet riddles at our “A Year Filled with Love” zone to make all your wishes come true. Collect a lucky red symbol at our “Happiness for the Whole Family” zone to enter our wonderful Coca-Cola® living room where everything, including the TV, sofa, candy tray and fridge, has been turned upside-down! Remember to take a selfie there and make sure happiness comes from heaven.

Ready to drum up your health for the new year? Visit our “Beat it to Good Health” zone and hit the drum until the large lightbox shows up, representing a healthy year ahead for you and your family.

More worried about your success? Get a lucky red symbol for your careers and studies at the “Look Out for Success” zone by cracking three codes of auspicious greetings from 32 emoticons, and make sure you’ll enjoy great success in your careers and studies this year!

To boost your luck for wealth, come to our “Wealth Within Grasp” zone, where a gigantic, 2m-high transparent Coca-Cola® bottle-shaped installation awaits. Capture all four colours of our new year banners inside the installation in the time allotted to get your lucky red symbol for a year of great fortune.

Besides collecting your five lucky red symbols, remember to check in at the three gigantic walls made up of over 15,000 cans of Coca-Cola®! Use your mobile phone to scan the QR code at the front of the Luck Collection Card to trigger an AR lucky star animation bearing good wishes for you and your loved ones, and get ready for a great year ahead.

Design your personalized Coca-Cola® and share the unique happiness with beloved

Create and share blessings with a personalised Coca-Cola®! Purchase a 500ml bottle Coca-Cola® from any on-site merchant or vending machine to participate in our “Luck in a Bottle” sticker design workshop. Take a picture and decorate it with festive icons to make your own Coca-Cola® bottle sticker and place it on your Coca-Cola® bottle. Together with our auspicious bottle mat, this will make a sweet and sparkling gift for the new year.

Get Limited-Edition Red Packets and Chinese New Year Gifts

Take home joy this spring! Spend a designated amount at Cityplaza via electronic payment during our promotion period and join us as a LIVE+ member or present your LIVE+ membership card to earn Happy e-Stamps. Accumulate stamps to redeem a range of festive gifts, including Cityplaza x Coca-Cola® red packets, MOViE MOViE Cityplaza ticket exchange coupons, and an APITA Gift of Fortune gift set.

Upcycle your new year banners with soda cans

Show your love for the Earth while sharing warm blessings! Spend HK$600 via electronic payment in a single transaction at designated Cityplaza merchants and subscribe to our e-newsletter to join our Coca-Cola® Can Upcycling Workshop, where you can learn to turn cans into festive new year banners, with warm blessings for the year and the environment.

ucky Red New Year campaign
Date:10 January – 19 February 2020
Time:Monday – Friday, 12nn – 9pm

Saturday, Sunday and public holidays, 11am – 9:30pm

Location:Atrium & Centre Bridge, 2/F

Partner with adobo Magazine

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