Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Honoring Teachers On Their Special Day with Film Made by ECDA, Ogilvy, and Geometry Singapore
Singapore, 06 September 2019 –The Early Childhood Development Agency (ECDA), together with Ogilvy Singapore and Geometry Singapore, has launched its latest…
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Campaign Spotlight: Jollibee Stars Mother-and-Son Duo Regine Velasquez-Alcasid and Nate in a Sweet Film By Publicis JimenezBasic for Jolly Spaghetti
MANILA, PHILIPPINES – Asia’s Songbird Regine Velasquez-Alcasid deeply treasures the relationship she has with her son Nate. The mother-son duo’s…
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Campaign Spotlight: NTUC Income Urges Singaporean Parents to be “The Last Sandwich Generation” in Emotional Ad By BBH Singapore
SINGAPORE – Singaporean parents with young children have always been squeezed financially between supporting their parents and providing for their…
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Campaign Spotlight: Responsible Young Drivers and Renault Belux Collaborate on the “Safety Cake”, the First Cake that Could Save Lives on New Ad By mortierbrigade
BRUSELLS – Do we care more about food than about our friends while driving? A survey shows that 87% of…
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Campaign Spotlight: Corona and Soko Exhibit Iconic Artworks Made with Plastic Collected from Brazil’s Biggest City Rivers
São Paulo, Brazil – Corona beer, together with Parley For The Oceans, took a big step in its project to generate…
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Clio Awards 2019: Ideas Agency GIGIL is Lone Victor, Brings Home Silver for Levi’s Studs
MANILA, Philippines – Ideas agency GIGIL is the only Philippine agency to win at Clio Awards this year with their…
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Campaign Spotlight: Marcel’s Touching Tale of a Father-Son Relationship for Groupama Illustrates the Importance of Helping Others in “The First Harvest”
For three years now, the Marcel Agency has supported Groupama, one of the leading mutual insurance groups in France, with…
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Campaign Spotlight: TBWA\Melbourne Leads Creative Agencies to Welcome Climate Activist Greta Thunberg to New York
Photo courtesy of GT3 Creative New York, NEW YORK – To signal boost awareness on the Sustainable Development goals (SDG)…
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Campaign Spotlight: ParionsSport Speaks to All Types of Expert Bettors Betting with Intensity for Every Game in New Ad By Rosapark
Over recent years, ParionsSport, the sports betting brand of France’s Française des Jeux, has helped democratize sports betting with its…
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Campaign Spotlight: Reliance Fresh and Reliance Smart Unveils a Different Type of ‘Ganeshotsav’ By Highlighting Societal Issues with Leo Burnett India
INDIA – Reliance Fresh and Reliance SMART, the supermarket brands from Reliance Retail, have launched a new digital campaign –…
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#adoboPicks: YouTube Ads We Love
Gone are the days when one would begrudgingly watch what would seem like 15 minutes of commercials in between your…
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Campaign Spotlight: BBDO Guerrero and Doublemint Add A Fresh Twist to Malaysians’ Daily Commute with a “Commuters’ Game”
BBDO Guerrero recently launched a two-day activation stunt for Doublemint Malaysia at the Wisma Cosway Bus Station in Kuala Lumpur.…
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