Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Follow the Proud Journey of a Sofa Charmingly Illustrated by Aardman Animations in DFS’ 50th Anniversary Campaign by krow
This summer, DFS is celebrating 50 years of bringing the joy of comfort to the nation thanks to its high-quality, handcrafted sofas. A…
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Cannes Lions 2019: Latest #FeedOurFuture Ad Premieres at a Panel Discussion About How Creativity Impacts the Fight for World Hunger
At the Cannes Lions Festival of Creativity 2019, a panel discussion was held to talk about the problem of hunger…
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Cannes Lions 2019: Ogilvy Celebrates Winning Streak as it Closes the Second Cannes Lions Awards Night with Consecutive Wins
Cannes, France – On the second day of the 2019 Cannes Lions International Festival of Creativity, Ogilvy continued its winning streak,…
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Campaign Spotlight: Volkswagen Launches #GermanyCheersForIndia Campaign on their Special Cup Edition Carlines
Cricket is not just a sport for us Indians; it is an emotion that binds people together- it is a…
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Campaign Spotlight: Google Celebrates Jose Rizal’s 158th Birth Anniversary with a Google Doodle
Google celebrates the 158th birth anniversary of Filipino hero, and acclaimed author and physician Jose Rizal with a Doodle featuring…
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Campaign Spotlight: Pantene Launches New Campaign “Don’t Hate Me Because I’m #BeautifuLGBTQ in Partnership with GLAAD
As a brand once known for a particular kind of “beautiful hair,” Pantene is tackling conventional stereotypes with “Don’t Hate…
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Campaign Spotlight: Coca-Cola Launches #WorldWithoutWaste in the Philippines, Plans to Recycle the Equivalent of Every Bottle They Sell by 2030
A brand audit by Greenpeace back in 2018 revealed that Coca-Cola is one of the top plastic polluters in the…
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Campaign Spotlight: Gillette España Reinvents the Meaning of “Being Man Enough” for the Better
The “It Takes a Real Man” campaign by Proximity Madrid has been produced entirely in Spain and is in line…
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Campaign Spotlight: Billy Eilish Opens Up About Mental Health for Seize The Awkard’s Campaign
‘Seize the Awkward’ is a campaign that advocates for mental health awareness. The name comes from the awkward silence that…
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Campaign Spotlight: BETC Brings The Evian Babies Back To Celebrate A New Way Of Living Young
Today, evian® unveils its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return…
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Campaign Spotlight: Vulvas Sing About Body Positivity in Libresse’s Ad
Vaginas or more specifically, vulvas, are not something women usually talk about. It just doesn’t show up in everyday conversation,…
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Campaign Spotlight: ApsaraPearl Embraces Differences in Their Ramadan Ad
“Shirley & Fatima” follows the friendship between two girls in Indonesia who come from different backgrounds. Taken from the perspective…
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Campaign Spotlight: Gillette Ad that Features a Transgender Man’s First Shave is a Cannes Lions 2019 Contender
Samson Bonkeabantu Brown, a Toronto-based artist, shaves for the first time in Gillette’s new ad. What makes this first shave…
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