Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Toaster and Netflix bring the drama to UX design with global launch of new TV experience
LONDON, UK – International creative agency Toaster has teamed up with Netflix to unveil the streaming giant’s redesigned TV experience…
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Cybersmile Foundation and adam&eveDDB reveals the lasting impact of online abuse
LONDON, UK – What if the internet’s cruelest words were etched on your face for life? That’s the haunting premise…
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Cadbury celebrates iconic taste in new global campaign, starting with Piccadilly lights takeover
LONDON, UK – Cadbury doubles down on realness in its newest global campaign “It could only be… Cadbury Dairy Milk”.…
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Zeel and AlphaX reinvent reinvents rainwear chic in new film
MUMBAI, INDIA – In a cinematic twist that blends elegance and everyday drama, India’s #1 rainwear brand Zeel newest digital…
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Metro Escalator Turned into Art Gallery: Finnish coffee brand put children’s artworks on display for Mother’s Day
HELSINKI, FINLAND – This year’s Mother’s Day campaign for Juhla Mokka coffee culminated in a unique art exhibition on a metro station escalator. The…
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Koto Sydney, Riot Games powers the next era of APAC esports with League of Legends Championship Pacific brand launch
SYDNEY, AUSTRALIA — Brand and digital studio Koto Sydney has unveiled the identity for Riot Games’ League of Legends Championship Pacific (LCP), a new league that unifies APAC’s diverse esports landscape and redefines the region’s place in global competition. League of Legends is a multiplayer online battle…
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PLDT Global’s TinBo Mother’s Day campaign resonates worldwide
MANILA, PHILIPPINES – In a stirring tribute to maternal love and the enduring spirit of overseas Filipino workers (OFWs), PLDT…
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KFC Thailand’s ‘Best Value Meal You’ve Ever Had’ campaign serves virality in a flash
BANGKOK, THAILAND – In a market where consumers are more value-conscious than ever, KFC Thailand has delivered a masterclass in…
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When storytelling goes synthetic: DermiCool’s all AI ad debuts
MUMBAI, INDIA — Wondrlab India, in collaboration with Emami’s trusted summer savior DermiCool, has dropped a fully AI-generated film. The…
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‘Change Direction’ initiative for Jilya Institute addresses crisis in Aboriginal communities with director Warwick Thornton via Apparent and Photoplay
SYDNEY, AUSTRALIA – Leading Aboriginal voices, creatives and mental health professionals have come together with Apparent and Photoplay to launch an…
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VSA Partners launches Design for Better: A sketchpad for rethinking brand designs for the fun of it
CHICAGO, USA – VSA Partners, a leading strategy and creative agency, has launched Design4Better, a new initiative that reimagines creative…
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On its 100th anniversary, Deutsches Museum celebrates 100 things that changed our world
MUNICH, GERMANY – Cars, coffee, smartphones, painkillers, many things we now take for granted, were once revolutionary scientific breakthroughs. To…
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TBWA Group China Brings New Rhythm to Ancient Tradition with “Towel Percussion” Campaign
SHANGHAI, CHINA – In recent years, there has been a renewed interest in traditional Chinese culture, inspiring people to rediscover…
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