Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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NLB, Snap & LePub Singapore redefine reading with augmented reality
SINGAPORE – In a boundary pushing collaboration, the National Library Board (NLB) has teamed up with Snap Inc. and LePub…
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Melanie Marquez Spoofs Herself in My CBC App Video
MANILA, PHILIPPINES – From the time she entered the limelight, Melanie Marquez has stood out – standing at 5’11”, the multi-awarded…
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Orès Collective unveils Algorithm, a living lab for human-machine creativity
HO CHI MINH CITY, VIETNAM – How do you make artificial intelligence feel human? That’s the question Orès Collective set…
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Saltanat Light: Kazakhstan’s beacon against domestic violence
ALMATY, KAZAKHSTAN – In a story as tragic as it is transformative, the name Saltanat Nukenova has become a symbol…
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Dentsu Philippines transforms social media into a mental wellness space with ‘Learn to Pause’ for MindNation
MANILA, PHILIPPINES – In a world overwhelmed by doomscrolling and digital burnout, dentsu Philippines is helping Filipinos to Learn to Pause,…
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Renault returns to the court with Roland-Garro inspired Renault 5
PARIS, FRANCE – For the 2025 Roland-Garros tournament, Renault steps up its game with the launch of a limited edition…
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When Schweppes meets Blinkit: A house party gets a Jazzy B upgrade
NEW DELHI, INDIA – Schweppes is combining it’s premium mixer with a legendary Punjabi pop star and a lightning fast…
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Jetpac and ballsy’s Virgins Wanted campaign pops off in the UK and USA
SINGAPORE – When a travel eSIM brand says it’s looking for “virgins,” you pause – and then click. That’s exactly…
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Creative excellence that lasts: The 2025 D&AD Black Pencil awardees
LONDON, UK – At the 2025 D&AD Awards, three campaigns received the highest honor of the night — the coveted…
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Toaster and Netflix bring the drama to UX design with global launch of new TV experience
LONDON, UK – International creative agency Toaster has teamed up with Netflix to unveil the streaming giant’s redesigned TV experience…
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Cybersmile Foundation and adam&eveDDB reveals the lasting impact of online abuse
LONDON, UK – What if the internet’s cruelest words were etched on your face for life? That’s the haunting premise…
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Cadbury celebrates iconic taste in new global campaign, starting with Piccadilly lights takeover
LONDON, UK – Cadbury doubles down on realness in its newest global campaign “It could only be… Cadbury Dairy Milk”.…
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Zeel and AlphaX reinvent reinvents rainwear chic in new film
MUMBAI, INDIA – In a cinematic twist that blends elegance and everyday drama, India’s #1 rainwear brand Zeel newest digital…
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