Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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The Webster debuts AI powered campaign [AI]magination with new Las Vegas flagship
LAS VEGAS, USA – The Webster arrives with its thirteenth store opening at the newly revitalized Fontainebleau Las Vegas, not…
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Vienna sends The Blue Danube into deep space to correct a 48 year cultural omission
VIENNA, AUSTRIA – The Vienna Tourist Board and creative agency Jung von Matt DONAU have orchestrated a historic moment that…
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Beyond the Golden Arches: McDo alumni share their road to success
MANILA, PHILIPPINES – McDonald’s is proving that a first job doesn’t have to be a last resort or a dead-end. Ahead…
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O2 lets you roam freely in VCCP’s new summer campaign
LONDON, UK – In an era where spontaneity is often throttled by roaming charges, O2 is making sure that your…
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Wilson’s 450 year odyssey: A castaway volleyball returns as ocean hero in awareness campaign
SÃO PAULO, BRAZIL – In a poignant reimagining of a beloved pop culture icon, Wilson, the volleyball immortalized in Cast…
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Macbeth enters the Metaverse: SRT and NAC reimagine Shakespeare on Roblox
SINGAPORE – This month, the Singapore Repertory Theatre (SRT), in partnership with the National Arts Council (NAC) launches Macbeth on…
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New names, same magic: Coca-Cola Philippines’ ‘Share a Coke’ campaign makes a comeback
MANILA, PHILIPPINES – Remember the thrill of finding your name on a Coke bottle after scouting through shelves and stores…
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Carlsberg and Havas Malaysia creates rice-inspired harvest tribute to Sabah & Sarawak
KUALA LUMPUR, MALAYSIA – Carlsberg returns with its annual “Raikan Kebanggaan Sabah & Sarawak” campaign, partnering with Havas Malaysia, to celebrate…
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Dentsu Indonesia and Microlax let travellers Book-to-Poop in first-of-its-kind initiative to relieve Indonesia’s public toilet experience
JAKARTA, INDONESIA – Travellers in Indonesia can now access clean restrooms with BuktuPup (or “Book-to-Poop “), a first-of-its-kind peer-to-peer toilet…
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KFC Thailand and Butterbear introduce Nong Noey, the viral “Daughter of KFC Thailand”
BANGKOK, THAILAND – KFC Thailand has once again demonstrated its cultural relevance and creative prowess with a viral campaign that’s…
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Coca-Cola relaunches iconic ‘Share a Coke’ campaign for a new generation
SINGAPORE – Coca-Cola is bringing back its highly anticipated and legendary ‘Share a Coke’ campaign, strategically tailored for today’s new generation…
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Supertails turns four and celebrates with 1000 kgs of dog food for stray dogs
MUMBAI, INDIA – Supertails, the tech driven pet care platform that’s redefining the pet parenting experience in India celebrated it’s…
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It must be Bliss… Müller launches humorous poking fun at the seriousness of the luxury category
LONDON, UK – Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency…
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