Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: P&G Shiksha Launches the #DontLetDreamsWait Campaign by Leo Burnett, Honoring a Man Who Waited 75 Years to Attend School
MUMBAI–P&G Shiksha, the flagship CSR program of P&G India, today unveiled its new heart-warming film that highlights the story of…
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Campaign Spotlight: Step Into the World of Famous Penguin Novels Like The Great Gatsby, Charlie & The Chocolate Factory and More with Cheil Worldwide
HONG KONG–Famous novels including Dracula, Charlie & The Chocolate Factory and The Great Gatsby are celebrated in a new campaign…
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Campaign Spotlight: Race Backwards and Never Run Out of Energy with Serviceplan Campaign’s “Be Maximal” for MAXIMAL G, The Energy Drink of REWE Group
MUNICH — We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even…
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Campaign Spotlight: Biborg Takes Us to the Desert for Paco Rabanne Fragrances Invictus and Olympea in New Interactive Campaign
After the success of the international in-store campaign for Pure XS for Her last year, Paco Rabanne is again teaming…
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Campaign Spotlight: Korean Beverage Brand FiLGOOD and BBH China Create a Wacky Campaign Telling Consumers Exactly What to Do in An Annoying Situation–Just FiLGOOD
SHANGHAI–When your hairstylist botches your haircut and you are feeling annoyed, what do you do? You “FiLGOOD”. Oriental Brewery (OB),…
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Campaign Spotlight: GNC Launches New Campaign with DDB Group HK Painting Health Supplements in a New Light
GNC, one of the leading health supplement brands in Hong Kong, has put itself back in the spotlight with a…
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Campaign Spotlight: Publicis Groupe Hong Kong and Cathay Pacific “Move Beyond” in Rebranding Campaign Directed by Jake Scott
HONG KONG–Publicis Groupe Hong Kong is proud to share its newest work for Cathay Pacific, the international carrier headquartered in…
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Campaign Spotlight: Volvo Car Malaysia Turns Car Radios Into a Safety Device During Ramadan and Hari Raya with #StandforSafety by Grey Malaysia
MALAYSIA –In conjunction with Ramadan and Hari Raya festive season, Volvo Car Malaysia, has reaffirmed its commitment to safety by…
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Campaign Spotlight: A Music Campaign by Alliance4Europe Puts Together The Continent’s Hottest Young Artists and Calls Millennials to Vote Pro-Europe
MUNICH – 30 artists from 28 member countries come together to sing the Queen hit “Friends Will Be Friends”, which…
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Campaign Spotlight: Colenso BBDO Creates a Voice Assistant for EXTRA Gum Designed to Train Humans in Difficult Conversation with a Much-Needed Pep Talk
EXTRA Gum, via Colenso BBDO, releases Extra Pep Talks, a voice-assistant-based conversation tool that is designed to build confidence. Aimed…
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Campaign Spotlight: GREY India’s #ShavingStereotypes Film for Gillette Redefines Gender Roles with the Barbershop Girls of India
INDIA – Gillette India has launched its latest campaign – #ShavingStereotypes with the storyline redefining gender stereotypes and featuring the…
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Campaign Spotlight: BETC Paris Creates A Heist in the Tropics for Schweppes’ Newest Citrus-Flavored Drink Starring 3 Cheeky Monkeys
It all starts like a classic heist film. The robbers are on alert, ready to make their move…They’re trying to…
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Campaign Spotlight: Humans Must Not Be Replaced by Technology–So Here’s Tom, ING Bank’s New Customer Relations Innovation by Rosapark
ING Bank, pioneer in online banking in France, has always put technological innovation at the core of its business. But…
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