Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: The First App That Helps Parents Connect with Autistic Children Created by DDB Singapore, Face 2 Face
Singapore’s first mobile application for children with autism that facilitates face-to-face interaction May 2, 2019 | Singapore – Studies that have…
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Campaign Spotlight: Pharma Chic? Chinese Social Media Sensation with Witty 999 Cold Remedy Campaign Created by Serviceplan Greater China
More than 430 million impressions of ‘999 Warm-Hearted Leggings’ print and digital campaign which captures imagination of the Chinese public…
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Campaign Spotlight: Everyday Technology Can Create “Profoundly Human Moments”, as Shown in Spark’s “Wedding Speech” Ad with Colenso BBDO
Spark has launched a new film called Wedding Speech via Colenso BBDO, continuing its Little Can Be Huge series. It…
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Campaign Spotlight: Pregnant Dead Whale Lands on the CCP Front Lawn, Bringing Attention to the Worsening Issue of Plastic Pollution
The Cultural Center of the Philippines presents a reworking of the Dead Whale for its 2019 Earth Day Outdoor Installation…
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Campaign Spotlight: Pantene Creates S.H.E. Browser Extension with Grey, Taking the Bias Out of Search with More Accurate Representation For Women
Society has taught search engines to become biased. A search for ‘greatest painters’ or ‘greatest engineers’ reveals a long list…
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Campaign Spotlight: Microplastic Has Contaminated Our Food, and It Tastes a Lot Like Salt According to Green Is The New Black and Dentsu Singapore’s “Plastic Salt” Campaign
It’s a sad and unfortunate world we live in when even the food we eat – as clean as they…
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Campaign Spotlight: The Secret’s Out, TENA Sets Out to Break Taboos Around Incontinence in a Victoria’s Secret-Styled Campaign with AMV BBDO
Market-leading incontinence brand launches first campaign of new platform idea ”I Will Be Me” by AMV BBDO which sets out…
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Campaign Spotlight: Sweetshop’s Noah Conopask Directs Bold New Film For Red Bull From VMLY&R
Sweetshop Director Noah Conopask is behind Red Bull’s spectacular new cinematic film from VMLY&R Ho Chi Minh. With character-centric storytelling…
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Campaign Spotlight: BBDO SG Supported Workplace Safety and Health Council in Launching the National WSH Campaign 2019
SINGAPORE – 30 April, 2019 – BBDO Singapore has worked with the Workplace Safety and Health (WSH) Council on the National WSH campaign 2019, titled ‘A Word of Care.’ On Saturday, April…
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Campaign Spotlight: “If the Music Doesn’t Sound Right, Get Your Hearing Checked” – Signia Hearing Aids and MullenLowe Singapore Put Hearing Tests in Radio Ads
SINGAPORE – Global hearing aids manufacturer, Signia, has launched a radio campaign in collaboration with MullenLowe Singapore, in an effort to…
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Campaign Spotlight: Breeze and MullenLowe Singapore Presents a Sobering Look into a Child’s Lifetime in Front of Screens
SINGAPORE – Unilever’s Breeze laundry detergent has collaborated with MullenLowe Singapore to launch a campaign encouraging Singaporean parents to swap…
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Campaign Spotlight: Sea-Watch Creates Powerful Campaign for Sea Rescue, Giving a Look Into the Dangers and Fears Mediterranean Refugees Face
MUNICH – At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277…
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Campaign Spotlight: Illegal Cam Recordings are Now Expertly Blocked with Ogilvy and Focus Film Media’s “Piracy Blockr” Watermark
SHANGHAI – Illegal cam recordings cost the film and entertainment industry billions of dollars in losses each year, but so…
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