Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
Campaign Spotlight: Coca-Cola gets Philippines to Fizz Up Their Valentines with a Love Song and a Bottle of Coke
Two days before Valentine’s Day, Coca-Cola Philippines set hearts aflutter with a one-day pop-up vending machine that dared lovebirds to fizz…
Read More » -
Isobar India Launches an Auto Industry-first Blockchain Powered Campaign for CEAT Tyres
MUMBAI—Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain powered campaign to enable transparency throughout campaign…
Read More » -
Campaign Spotlight: Samsung Empowers to #DoWhatYouCant for a Better Future
What does the future hold? Back in the 1950s, Doris Day answered that question with a simple lyric: “Que será,…
Read More » -
Campaign Spotlight: Can two A.I bots fall in love? MullenLowe Singapore gets Closeup and Live
To celebrate the day of romance, Closeup Toothpaste is working with creative agency, MullenLowe Singapore to discover if love can…
Read More » -
Campaign Spotlight: Danone Decorates the Streets of Paris with Beautiful Guerilla Posters to Celebrate a Century of Yoghurt
Happy 100 Years of Yoghurt! Danone and BETC Take the Party to the Streets In case you missed it, French…
Read More » -
Campaign Spotlight: Leo Burnett Paints “The Future” For Samsung and Promises Que Será Será
Guest Contributor: Theda Braddock Take a classic song with a universal message, re-mix and use in ad campaign. It might…
Read More » -
Campaign Spotlight: W+K São Paulo Break Guinness Record for Longest Commercial Aired with Old Spice’s “Endless Commercial”
Record broken brought agency and client into Record Guinness Book, with a campaign to reinforcing the launch of Old Spice’s Durascent…
Read More » -
Campaign Spotlight: Ogilvy Mumbai Gives February A Voice with New Bournvita Lil Champ New Radio Ad
MUMBAI, February 10, 2019—Ogilvy Mumbai has devised an intriguing and engaging radio spot titled “I am February” for its client…
Read More » -
Sound On: Mastercard Debuts Sonic Brand, with Camila Cabello’s ‘Priceless Surprises’
Mastercard Melody to come to life at Mastercard Sensory Lab during GRAMMY® Week and in new U.S. ad with Camila…
Read More » -
Campaign Spotlight: McCann Panamá Illustrates #StrawsSuck, 500-Year-Timeline of Environmental Damage vs. Innovation
Panamá City, 7th February 2018— McCann Panamá proposes a graphic campaign for Fundación MarViva, created 3 pieces using a plastic straw as…
Read More » -
CAMPAIGN SPOTLIGHT: McDonald’s Reunites Comedic Duo for their Latest Campaign
A classic comedy duo for an equally classic food pair. This is the secret behind McDonald’s latest campaign for their…
Read More » -
#CampaignSpotlight: Dinosaur Vietnam Launches Moving Campaign with WildAid and Change Vietnam to Put a Stop on Animal Poaching
VIETNAM, January 28, 2019—Every year, over 1,000 rhinos, 33,000 elephants, and 100,000 pangolins are poached for their horns, tusks, scales,…
Read More » -
Campaign Spotlight: Bulb Launches First TV Campaign with Anomaly
Energy Company Bulb has launched its first TV campaign with creative partner Anomaly and media agency the7stars. The suite of…
Read More »
