Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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McAfee’s “Keep it Real” campaign unmasks online scams with real stories and smart AI
SAN JOSE, USA – What’s real anymore? That’s the burning question at the heart of McAfee’s latest campaign, “Keep it…
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Lay’s digs deeper with “Mitti Ki Chitthi”, a love letter from the earth to the farmer
NEW DELHI, INDIA – In a world that’s always reaching for the next bite, Lay’s pauses to honor the hands…
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Max takes over SEA locales for immersive The Last of Us campaign
MANILA, PHILIPPINES – In a move that blurs the lines between content and culture, Max launched a hyper-local campaign that…
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Karta channels that “kaw” personality new campaign
KUALA LUMPUR, MALAYSIA – In a vibrant collaboration between Karta and creative agency Muma Malaysia, the coconut water brand is…
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McDonald’s introduces McCrispy Strips in a cultural storytelling campaign by IW Group
LOS ANGELES, USA – An ode to mom’s eternal wisdom is what McDonald’s is serving up in its latest campaign…
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Samsung’s latest TV ad inspires a new era of viewing with Samsung Vision AI
SEOUL, SOUTH KOREA – Samsung Electronics, the No. 1 global TV brand, today highlighted its ad showcasing Samsung Vision AI.…
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A Game-Changer for QSR: Jollibee enters gaming with Octopus&Whale
MANILA, PHILIPPINES – Jollibee has just made its boldest move yet — and it all starts with the menu. With…
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Franco Colapinto takes pole position as the face of Renault esprit Alpine in Latin America
BUENOS AIRES, ARGENTINA – Renault is shifting gears in Argentina after the launch of the Renault Arkana E-Tech hybrid, the…
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Goats, Glory, and Gen Z: Tony Boy and Dentsu Creative Italy drop the mic (and the MVP) in a Spotify Showdown at Kings League
MILAN, ITALY – Forget what you thought you knew about halftime shows. At the intersection of Gen Z fandom, football…
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LesserEvil sparks a pantry revolution with new campaign
USA – LesserEvil is leading the charge with its latest crusade: Renovate Your Pantry. This new initiative encourages snackers everywhere…
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Lipton Ice Tea launches global brand platform ‘Tea Changes Everything’
LONDON, UK – Pepsi Lipton International is launching ‘Tea Changes Everything’, an uplifting global brand platform for Lipton Ice Tea, created…
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Hinge and Dazed Studio pen a new chapter in modern romance with No Ordinary Love 2.0
NEW YORK, USA – Romance just got a rewrite. Dating app Hinge and culture-savvy Dazed Studio unveil No Ordinary Love…
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Kotak Life and Wondrlab craft a tender tribute to mothers this Mother’s Day
MUMBAI, INDIA – This Mother’s Day, Kotak Life and creative powerhouse Wondrlab invite us to step back, slow down, and…
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