Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Thailand’s C.P. Group Launches New Emotive Brand Film Developed by Ogilvy Thailand
BANGKOK, THAILAND — The Charoen Pokphand Group (C.P. Group) – Thailand’s largest private company and one of the world’s largest conglomerates…
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Campaign Spotlight: Yakult launches new ‘A Little Bottle of Science (not magic)’ campaign by Quiet Storm
Following the commercial success of Yakult’s 2016 TTL campaign, ‘Science not Magic’, the Japanese fermented milk drink brand is back…
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G-Star’s global campaign – by Amsterdam’s new agency HERC & director Dexter Navy
Amsterdam – G-Star RAW has worked together with Amsterdam start-up agency, HERC, and Dexter Navy – who is possibly the world’s…
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Campaign Spotlight: BBDO Vietnam pairs 7UP with seafood as a ritual in their latest summer campaign
VIETNAM — Leveraging on the fact that seafood dishes and lemon-lime go hand-in-hand, 7UP has been focusing their communications on pairing…
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Campaign Spotlight: Big stories come alive on the big screen for Pathé Gaumont by BETC Paris
For French cinema Pathé Gaumont, BETC Paris has created a little gem of a love story, a true declaration of…
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Campaign Spotlight: adam&eveDDB calls in Space Invaders for Highways England campaign
adam&eveDDB has created a new car bumper sticker featuring Space Invaders as part of a public safety campaign for Highways…
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Campaign Spotlight: Nike Releases New Film “Rallying Cry” For Female Athletes
Rallying Cry, a new film from Nike directed by Coralie Fargeat, is a celebration of strong, independent women experiencing the…
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Campaign Spotlight: Leo Burnett Italy and Fiat launch the New 500x with a Back to the Future-inspired ad campaign
ITALY – For the launch of the New 500X, Fiat has made a delightful short movie lasting two and a…
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Campaign Spotlight: Romance and PokerStars Focus on Friends Who Bluff in New Film “Bros”
After launching a new international creative platform in 2017 for online cardroom PokerStars, and the film “Poker Faces” earlier this…
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Campaign Spotlight: Anthony Joshua stars in Lucozade Sport’s first long-form film, created by Grey London
LONDON — Grey London has created Lucozade Sport’s first long-form film ‘The Next Move’, starring world heavyweight boxing champion Anthony Joshua (AJ).…
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Campaign Spotlight: BBDO Guerrero Launches Thematic Campaign for Emperador Light
MAKATI – BBDO Guerrero has created a new thematic campaign for long-time client Emperador Distillers, Inc. The campaign is for…
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Campaign Spotlight: Pantene Encourages Women to Be Women Beyond Expectation
INDONESIA – Women in Indonesia are always practicing the art of walking a tight rope. For them, achieving personal ambitions…
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Campaign Spotlight: Sweetshop Director Noah Conopask and Y&R Indochina launched a film for Red Bull Vietnam entitled ‘Charge Ahead’
VIETNAM – Sweetshop Director Noah Conopask has launched a new film for Red Bull Vietnam from Y&R Indochina entitled ‘Charge Ahead’. Noah…
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