Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Fear of home loans are bigger than monsters in Seven A.D.’s new campaign for PSBank
MANILA – Many things scare us. The unknown. Monsters in our heads. Things that go bump in the night. Often,…
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Campaign Spotlight: Carlsberg Launches New Campaign with McCann Hong Kong Featuring the Ultimate Smooth Talker
HONG KONG — Carlsberg Hong Kong has released its latest campaign, focused on a single-minded offering which brought successful results to the…
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Campaign Spotlight: A Thought-Provoking Campaign by Pantene Thailand and GREYnJ United on Societal Bias towards Transgender People
THAILAND – Transgender people are now more acknowledged and accepted in Thailand than ever before, but there still exists an unspoken…
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Campaign Spotlight: Lyft’s new street art campaign by Wieden+Kennedy New York encourages New Yorkers to take a staycation this summer
by Theda Braddock Where are you going this summer? If you live in New York City, Lyft suggests… New York…
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Social media overflows with #LoveIsAllYouNeed support by Propel Manila for Lagablab Network
MANILA – On July 23, 2018, independent creative agency Propel Manila, LAGABLAB Network, the biggest coalition of LGBT organizations in…
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Campaign Spotlight: Luck takes flight at Changi Airport, Ogilvy Singapore behind dancing butterflies
SINGAPORE, July 26, 2018 – Catch a glimpse of eight dancing butterflies that are now flying through Changi Airport as part of…
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Campaign Spotlight: Olay’s #FearlessAtAnyAge Campaign empowers women to break free from unfair age-pectations
A survey conducted by Olay Philippines has uncovered that Filipinas are often burdened by the expectations that society puts on…
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Campaign Spotlight: TMW Unlimited puts Little Mix at the heart of new Simple ad campaign
LONDON – The glamorous girls of Little Mix star in the new advertising campaign for Unilever’s skincare brand Simple, created by…
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Campaign Spotlight: Britain’s Beer Alliance launches major pro-pub campaign by Havas London amidst increasing financial pressures
by Theda Braddock LONDON – The pub – a cultural institution, quintessentially British icon and bedrock of local communities –…
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Campaign Spotlight: In a new brand movie for Coleman created by Geometry Japan, camping brings people together
SHANGHAI – Coleman Japan Co., Ltd. (hereinafter Coleman) has released its new brand movie created by Geometry Global Japan. With…
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Campaign Spotlight: ‘BBQ Song’ campaign from 84.Paris for Greenpeace emulates 90s hip-hop in message about meat over-consumption
PARIS – Nearly 80% of livestock bred for consumption in France is raised through industrial production, generating serious sanitary and…
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Campaign Spotlight: KFC World Cup ad by Ogilvy Cape Town parodies football player seeking a fowl
by Theda Braddock Even before France won the World Cup, KFC already won big. Football fan or not, you have…
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Vivo caps extraordinary My Time, My FIFA World CupTM campaign in Russia
MOSCOW – Global smartphone brand Vivo, wrapping up its sponsorship of the 2018 FIFA World Cup RussiaTM, joined the music performance…
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