Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
Campaign Spotlight: Wieden+Kennedy Shanghai and the all-new BMW X3 presents ‘Wonderdad’
SHANGHAI – For the launch of The All-New BMW X3, BMW wanted to celebrate the spirit of reliability by transforming…
Read More » -
Campaign Spotlight: TBWANEBOKO and adidas harness the power of running to fight marine plastic pollution
AMSTERDAM – TBWA\NEBOKO, creative partner of Global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe…
Read More » -
Campaign Spotlight: Bench and TBWASantiago Mangada Puno celebrate LGBTQ+ with bold repack in ‘Generation Fluid’
MANILA – For Pride Month 2018, Bench, the Philippines’ leading fashion and lifestyle brand, joined in the festivities by redesigning…
Read More » -
Volvo Car UK and Grey London celebrate modern family diversity with eye-catching signage redesign at Westfield London as part of its launch for new V60 estate car
LONDON – To mark the launch of the new V60, the contemporary iteration of its premium mid-sized estate car, Volvo…
Read More » -
Campaign Spotlight: Serviceplan and METRO are making history presenting a new global brand campaign and brand identity
HAMBURG – The new claim “Your Success is our Business” emphasises METRO’s position as a dedicated supporter of the success…
Read More » -
Campaign Spotlight: The&Partnership rolls out pan-European ‘Just Go’ platform for new Toyota Aygo
LONDON – The&Partnership will this week launch a pan-European communications platform for the brand-new Toyota AYGO, daring consumers across 17…
Read More » -
Celebrate National Fried Chicken Day with the Philippines’ best-tasting fried chicken from Jollibee and Publicis Jimenez Basic
MANILA – When it comes to fried chicken, no other brand has been able to win in the hearts of…
Read More » -
Campaign Spotlight: Income, BBH Singapore, and Google pioneer new approach to customized video ads
SINGAPORE – It’s hard to get people excited about travel insurance as it’s a cluttered and promotion-driven industry. With the…
Read More » -
Campaign Spotlight: Rainbow-colored Coke labels by Ogilvy let you wear your pride
MANILA – In celebration of Pride Month, Coca-Cola and Ogilvy join the LGBTQIA+ communities around the country as they advocate for…
Read More » -
Campaign Spotlight: Which? highlights history of making change happen in new campaign by Grey London
LONDON – Which?, the consumer rights champion, is focusing on some of its most important campaign victories from the past 60…
Read More » -
Campaign Spotlight: Altice USA and Y&R Prove There are Some Americans Who Do Watch Soccer
NEW YORK – The world believes that America doesn’t care about soccer, but that’s not entirely true. There is an…
Read More » -
Campaign Spotlight: Burger King Launches Bacon King BBQ with Serviceplan Italia and Plan.Net ‘Try Not To Notice It’
ITALY – Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue…
Read More » -
Campaign Spotlight: Singer Yuna displays strength in new Pantene commercial by Grey Group #WanitaBesi
MALAYSIA – Marking the latest chapter in their long-running ‘Strong is Beautiful’ platform, the campaign launched this weekend (23rd June)…
Read More »
