Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: P&G and Grey sent ‘apology packages’ to mothers of Indonesian Olympians
INDONESIA – To Indonesians, the holy month of Ramadhan means a time of reunion with loved ones. Millions of Indonesians…
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Campaign Spotlight: Nissan and TBWASantiago Mangada Puno expose the truth about Filipino drivers
MANILA – With a single video, Nissan Philippines exposed Filipino drivers and challenged them to rethink what they know about…
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Campaign Spotlight: Artplan and Etna reproduce classic paintings in “Do It Yourself” campaign
BRAZIL – Present at major museums around the world, scenarios of the classic works of artists Van Gogh, Renoir and…
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Campaign Spotlight: FF Paris and La Ligue Nationale de Rugby pay tribute to the Shield of Brennus with a cinematic piece
PARIS — The Bouclier de Brennus, or Brennus Shield in English, is a trophy awarded to the winners of the French…
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Campaign Spotlight: Project Embrace puts Afro hair on display in new #Afrovisibility billboard campaign by Quiet Storm
LONDON – Afro hair is rarely seen in any advertising, let alone on giant city-centre billboards. Project Embrace is putting…
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Campaign Spotlight: Publicis JimenezBasic’s Latest Campaign Shows You’ll Never Fly Solo with Globe and Star Wars
MANILA – Solo: A Star Wars Story is the much-awaited movie that gives us an intimate look at the life…
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Campaign Spotlight: SM Supermalls and Tribal DDB remind us that being a mom ain’t easy with WWMD (What Would Mom Do?)
TAGUIG – In a sea of tributes to mothers this #NationalSuperMomsDay, SM Supermalls wanted to remind everyone that #SuperMomDeservesABreak too.…
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Campaign Spotlight: Pharma company Unilab and Seven A.D. take home top prizes in the first-ever YouTube Ads Awards Philippines
MANILA – The love of a mother is often the first form of love that any child experiences. It is…
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Campaign Spotlight: BBDO Bangkok creates sequel to popular Weekdays campaign for Air Asia
SINGAPORE – BBDO Bangkok has partnered with AirAsia to create the sequel to the successful Weekdays campaign from 2015, aptly…
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Campaign Spotlight: Grey Poland and Rak’n’Roll charity create beer that helps get thru cancer
Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of…
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Campaign Spotlight: Kite Tribes Come Together for Kopparberg In Beautifully Hypnotic Ad by 18 feet & rising and BlinkInk
LONDON – Koppaberg launches ‘Outside is Ours’, a 60-second commercial created by 18 feet & rising. Directed by BlinkInk’s Noah…
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Campaign Spotlight: 180 Kingsday’s new campaign for Amstel Russia is ‘serious about beer and friendship’
AMSTERDAM – In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ –…
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Campaign Spotlight: The International Federation for Human Rights and We Are Social reveal devastating reality in Burundi with ‘I Love / I Leave Burundi’ campaign
BURUNDI – The International Federation for Human Rights (FIDH) has launched a hard-hitting campaign to alert the public of the…
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