Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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555 Tuna, Leron Leron Sinta welcome PBB Housemates as new endorsers in their latest campaign
MANILA, PHILIPPINES – Fresh out of the PBB house, fan favorites Esnyr Ranollo, Klarisse De Guzman, and Shuvee Etrata make…
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Step Inside Silid ng Silakbo: Spotify transforms the magic of Cup of Joe’s music into an immersive fan experience
MANILA, PHILIPPINES – The post-concert high isn’t over yet for Joewahs! Fresh from the success of their first major concert…
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Bev and Barry say ‘Stuff It. Live More.’ in new Storage King platform, via Ogilvy
SYDNEY, AUSTRALIA – Meet Bev and Barry, the loveable stars of Storage King‘s category-breaking new “Stuff It. Live More.” brand platform, set to transform the way Aussies and Kiwis look at storage. Developed by Ogilvy and live this…
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FairPrice, BBH Singapore turn daily routines into moments of joy
SINGAPORE — FairPrice Group (FPG), Singapore’s largest retailer, shines a spotlight on thoughtful retail innovations that make daily routines a little…
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A fresh look for Banyan Hill: Town Square launches new brand identity
MELBOURNE, AUSTRALIA – Banyan Hill, a masterplanned community located just south of Byron Bay, has launched a total brand refresh including…
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Cadbury, VCCP unite Britain’s icons in ‘All Heroes. No Zeros’ campaign
LONDON, UK – Cadbury has unveiled “All Heroes. No Zeros,” a major new integrated campaign and brand platform for the much-loved Cadbury…
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Virgin Active, We Are Pi challenge toxic wellness culture for World Mental Health Day
LONDON, UK – Virgin Active is pushing back against the toxic wellness industry with a new phase of its global campaign,…
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L’Oréal Thailand’s Beauty Inside Out transforms expired makeup into art therapy tools
BANGKOK, THAILAND – In a bold move to champion sustainability and mental well-being, L’Oréal Groupe in Thailand and McCann Worldgroup Thailand has…
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Cobram Estate, A Time & Place celebrate freshness in first campaign collaboration
AUSTRALIA – Cobram Estate has released its latest campaign, The Fresher The Better, in partnership with creative agency A Time & Place and media…
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DDB Group Singapore, Google Gemini empower Indonesian students with #BikinGebrakanLo campaign
SINGAPORE/JAKARTA, INDONESIA — In a brilliant example of authentic co-creation, DDB Group Singapore has launched a dynamic, student-centric campaign for Google…
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BBDO Nordics, Dawit Isaak Library bind Orwell’s 1984 in protest against censorship
MALMO, SWEDEN –To mark Banned Books Week 2025, the Dawit Isaak Library in Sweden – recognized as the world’s first library dedicated to…
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Lyka turns dog poop into dark comedy with ‘The Brutal Pick-Up’
MELBOURNE, AUSTRALIA – Picking up bad dog poo has been too horrifying for too long. That’s why Lyka, Australia’s leading fresh…
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KFC, Ogilvy serve up a love story in ‘Sweet Tokyo’ campaign
SYDNEY, AUSTRALIA – Renowned Japanese director Hiroshi Kikuchi has packed both absurdist comedy and dynamic action into a new, fully…
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