Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Olympique Lyonnais Women rebrands as OL Lyonnes with new identity by BETC Paris
LYON, FRANCE — With an unmatched record of eight UEFA Women’s Champions League titles and 18 French national championships, Olympique…
Read More » -
GIGIL darkens Manila waterway for Netflix’s ‘Wednesday’ Season 2
MANILA, PHILIPPINES – Things are not what they seem in season two of hit Netflix series Wednesday, as star Jenna…
Read More » -
Town Square and St John Ambulance Victoria bring levity to life-saving lessons
MELBOURNE, AUSTRALIA – St John Ambulance Victoria has launched the third instalment of its ‘Know First Aid’ platform with a new campaign…
Read More » -
Publicis Conseil, Renault ignite nostalgia with the Turbo 3E launch film
PARIS, FRANCE – Renault is reviving one of its most iconic models with the Renault 5 Turbo 3E, a fully electric…
Read More » -
INGO The Agency creates heartwarming ‘It’s Only Natural’ campaign for Burger King
WORLDWIDE – Burger King has launched “It’s Only Natural,” a montage of videos taken on smartphones that show babies and toddlers reacting…
Read More » -
Studio Private redefines the future of fashion media
LONDON, UK – Studio Private’s bold new vision is coming into focus with its latest project: the “Nike Future Runway FA25” campaign, featuring…
Read More » -
Dentsu Creative Webchutney, Be-Rite inspire healthier choices in new Tamil Nadu campaign
MUMBAI, INDIA – Be-Rite Sunflower Oil, in partnership with Dentsu Creative Webchutney, has unveiled its latest campaign in Tamil Nadu…
Read More » -
KesselsKramer elevates educators with status-boosting job titles
AMSTERDAM, THE NETHERLANDS – Job titles are inherently linked to status. But people often tend to inflate or enhance their…
Read More » -
O2 expands ‘Near or Far’ campaign to showcase its everywhere network with VCCP
LONDON, UK – O2 has expanded its “Near or Far” campaign, launched last month, to further spotlight the strength and…
Read More » -
Rhian Ramos turns viral meme into reality with KERATINplus collaboration
MANILA, PHILIPPINES – When Rhian Ramos first appeared as Kera Mitena in the hit fantasy series Encantadia Chronicles: Sang’gre, netizens couldn’t resist having…
Read More » -
Publicis London, Tork Challenge public restroom design in new inclusivity campaign
LONDON, UK – Publicis London has launched a new campaign with Tork, an Essity brand and leader in professional hygiene, to spotlight the hidden barriers to hygiene in public restrooms that impact more than 50% of…
Read More » -
Royal Stag launches AI powered #CelebrateLarge campaign with Rohit Sharma
GURUGRAM, INDIA – Seagram’s Royal Stag Packaged Drinking Water announced the launch of its festive campaign, #CelebrateLarge, Hum Hain Generation…
Read More » -
St Luke’s serves up a Wholesome Wake-Up Call in Whole Earth’s New Brand Campaign
LONDON, UK – Whole Earth, the UK’s number one peanut butter brand, is encouraging us to get more out of…
Read More »