Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Philstar and IXM’s ‘Lullaby’: Helping PPD moms feel understood and supported
Feeling the bliss of motherhood one minute, then a sudden frustration because you can’t sleep for two hours straight since…
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Campaign Spotlight: Statue in Seine outfitted with life jacket by Rosapark to warn against global warming for GoodPlanet Foundation
by Theda Braddock Paris has made international headlines over the last few weeks for its flooding. But, while we were…
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Campaign Spotlight: R/GA Sydney unveils work for NRL
SYDNEY – R/GA Sydney is behind the NRL’s pre-season brand campaign, out today. This is How We League takes inspiration from the…
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Campaign Spotlight: TMW Unlimited steals hearts with moving film for Dogs Trust
LONDON – TMW Unlimited has put real-life families and their pooches at the heart of a new campaign for Dogs…
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Campaign Spotlight: Lacoste changes its iconic logo to help save 10 endangered species in campaign by BETC
The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the…
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Campaign Spotlight: The&Partnership announces #HowBoldAreYou campaign with Chico’s Brand
NEW YORK – The&Partnership and Chico’s announce the launch of #HowBoldAreYou, a campaign which emboldens women to embrace everything that…
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Campaign Spotlight: Jollibee Classic Burger Steak campaign by Publicis JimenezBasic featuring Anne Curtis leaps from “viral” to “award-winning”
MANILA – The country’s #1 fast-food chain — and 2017’s digital engagement leader across quick-service restaurants — Jollibee, adds to…
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Campaign Spotlight: Watch what happens when this starving artist shocks his unsuspecting subjects in this ad by Snickers and BBDO Guerrero
There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you…
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Campaign Spotlight: The Brits are coming: McDonald’s Fish & Fries is finally back in new ad from Leo Burnett Manila
MANILA – The Britons never fail to amaze us with their fantastic culture—and this 2018 is no exception. Get ready…
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Nike’s mettle shines brilliantly in ‘Nothing Beats a Londoner’ by Wieden+Kennedy London
by Theda Braddock LONDON – If there’s any way to boost the younger audience of the Olympics, Nike has found…
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Campaign Spotlight: Cheil Spain marks Samsung’s support of breast cancer research with War Correspondents on Breast Cancer film, book, and exhibition
MADRID – Cheil Spain has created an initiative to support Samsung Spain’s partnership with the Spanish Federation of Breast Cancer…
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McDonald’s joins forces with Eason Chan, Sir Elton John in new brand campaign from DDB Hong Kong
#LittleBigMoments campaign billed as a love song to the people of Hong Kong. In time for the Chinese New Year…
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Campaign Spotlight: Mullen Lintas conceptualizes new ad film for Vivo V7+ limited edition phone designed by Manish Malhotra
MUMBAI – To celebrate the season of love, Vivo India roped in the ace designer Manish Malhotra to design V7+ limited…
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