Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Ginebra San Miguel and Aspac-DAN raise a toast to unsung heroes
Ginebra San Miguel concludes the year with a music video dedicated to all Filipinos who tirelessly commit their everyday lives…
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Campaign Spotlight: This new Jollibee Chickenjoy commercial from Publicis JimenezBasic brings the right amount of nostalgia to welcome the New Year
MANILA – Aga Muhlach is one of the country’s most memorable actors—he has graced the silver and TV screens as…
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Campaign Spotlight: BBD Perfect Storm wins housing crisis brief from Greater London Authority
LONDON – BBD Perfect Storm has been appointed by the Greater London Authority to create a campaign to let Londoners…
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Campaign Spotlight: Purina Philippines, NuWorks & Pet Warehouse partner with PAWS to give homeless cats a taste of home this Christmas season
MANILA – Purina Philippines, together with NuWorks Interactive and Philippine Animal Welfare Society (PAWS) launched a campaign that featured a…
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Campaign Spotlight: Volkswagen’s ‘self-confident’ ram invades Admiral and Virgin Atlantic ads in a first-of-its-kind media campaign from adam&eveDDB
LONDON – Volkswagen’s ‘Born Confident’ campaign for the launch of the T-Roc SUV entered new territory with a first-of-its-kind media…
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Campaign Spotlight: Christmas goodwill goes digital: Unlimited Group’s social experiment, #giftofahello, shows the importance of craft in offline direct marketing to trigger an online response
LONDON – Unlimited Group, the home of experts in the impact of art and science, have forgone the usual client Christmas…
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Campaign Spotlight: adam&eveDDB tell the story of ‘The Reindeer Princess’ to show Esso’s role in serving remote communities in new campaign
LONDON – adam&eveDDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso.…
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Campaign Spotlight: Royal Caribbean reveals ‘This is how to holiday’ from Hometown
LONDON – Royal Caribbean has revealed a new brand campaign ‘This is How to Holiday’. In a ground-breaking departure from…
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Campaign Spotlight: Three episodes of Renault Scénic ‘Great News’ by Publicis Italy
MILAN – Renault Italy launched the new Renault Scenic campaign “Great News” conceived by Publicis Italy. Life holds great surprises,…
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Campaign Spotlight: Uber and R/GA Singapore turn trip datas to animated music videos in #YearWithUber
SINGAPORE – Uber and R/GA Singapore have once again collaborated to create interactive and shareable visualizations of the way people…
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Campaign Spotlight: ŠKODA France and its agencies, Rosapark and Remind-PHD, help Parisians escape the daily grind with “Station with a view”
by Theda Braddock PARIS – For the launch of its latest SUV, ŠKODA France invites Parisians to escape the daily…
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Campaign Spotlight: A polar bear and chimp catch clouds to put in Harbin Beer in fantastical new campaign from BBH Shanghai
SHANGHAI – What makes Harbin Beer so smooth? The Chinese brewery reveals its secrets in its latest campaign, ‘Cloud Catcher’…
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Campaign Spotlight: Powerful Jollibee ad from Publicis Jimenez Basic shows importance of parent-child bonding during formative years
MANILA – Raising a child is one of the most rewarding jobs in the world and is especially critical during…
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