Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: UnionPay International and BLK J do it their way with a new regional commercial
UnionPay International (UPI) has launched a new TV commercial featuring Joanna Dong – the second runner-up of the recent Sing!…
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Campaign Spotlight: Volvo Car Thailand and GREYnJ United call upon Thor, Swedish God of Thunder, to put on an electrifying spectacle of #PurePower
BANGKOK – The New Volvo S90 T8 Plug-in Hybrid is a premium sedan that defies the conventions of all electric…
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Campaign Spotlight: This Christmas, here’s one sure way to bring joy to your loved ones! from Jollibee and Publicis JimenezBasic
MANILA – Jollibee, the Philippines’ number one fast-food brand, is on a mission to bring more joy to Filipino families…
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Campaign Spotlight: J. Walter Thompson taps Thailand’s national sport to combat domestic abuse
BANGKOK – J. Walter Thompson Bangkok teamed with Thailand’s Men and Women Progressive Movement Foundation and X Siam Boxing Stadium…
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Campaign Spotlight: Leo Burnett Manila and McDonald’s create campaign to celebrate blessed singlehood this Christmas
MANILA – As fun and heartwarming as the holidays are usually viewed, there’s still a segment of society that doesn’t…
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Campaign Spotlight: Manulife Philippines culminates 110th anniversary with 110 Thank Yous
Sarah Geronimo, James Reid, and Richard Yap join in Manulife’s journey of gratitude and giving by surprising loyal policyholders As…
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Campaign Spotlight: Rosapark and Monoprix flip stereotypes about breast cancer with the first reversible Instagram story
by Theda Braddock PARIS – This winter, French retailer Monoprix will be the first to sell Garance. Because they feel…
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Campaign Spotlight: McCann Health and ‘HealthCare atHOME’ release new campaign to caution against diets high in sugar
SINGAPORE – HealthCare atHOME (HCAH) has launched a new campaign to raise awareness on the risks to people with diabetes…
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Campaign Spotlight: Anmum Essential connects brains with the help of BBDO Malaysia
SINGAPORE – Anmum Essential has launched the Mind-Q Connect campaign with BBDO Malaysia. Tapping into parents’ desire to raise amazing…
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Campaign Spotlight: Income and BBH Singapore remind us of childhood fearlessness and challenge us to ‘fear less’
SINGAPORE – In a new brand campaign, Singapore insurer Income is tapping on the insight of childhood fearlessness, and sharing…
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Campaign Spotlight: Jollibee and Publicis JimenezBasic’s first-of-its-kind web series depicts funny Petsa de Peligro survival tales of young working Pinoys
MANILA – Proving to be a formidable digital leader with viral campaigns to show for it, Jollibee does it again…
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Campaign Spotlight: J. Walter Thompson supports The One Show 2018 call for entries with campaign on how to “Be Famous Famous”
NEW YORK— The One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and kicks off…
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Metro Manila residents spend 402 hours stuck in traffic every year, Uber reveals
Recent Pan-Asian studies show that traffic jams, parking problems and missed important events have led to people rethinking car ownership…
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