Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Jollibee and Publicis JimenezBasic’s first-of-its-kind web series depicts funny Petsa de Peligro survival tales of young working Pinoys
MANILA – Proving to be a formidable digital leader with viral campaigns to show for it, Jollibee does it again…
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Campaign Spotlight: J. Walter Thompson supports The One Show 2018 call for entries with campaign on how to “Be Famous Famous”
NEW YORK— The One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and kicks off…
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Metro Manila residents spend 402 hours stuck in traffic every year, Uber reveals
Recent Pan-Asian studies show that traffic jams, parking problems and missed important events have led to people rethinking car ownership…
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Campaign Spotlight: Heneral wants to be Colonel in Ogilvy & Mather Philippines’ new Christmas ad for KFC
MANILA – As if having three Filipino “Colonels” wasn’t enough, a new, high ranking official has thrown his hat into…
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Campaign Spotlight: BBH Singapore creates a campaign to launch new IKEA store in Malaysia
SINGAPORE – IKEA. Now, there’s Choice. – BBH Singapore teases audiences with the promise of ‘Choice’ to launch IKEA’s third…
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Campaign Spotlight: Leo Burnett Iberia creates ‘Danielle’ for the Spanish Christmas Lottery directed by Alejandro Amenábar
MADRID – Directed by Academy Award-winning director Alejandro Amenábar, “Danielle” is a 20-minute short film that tells the story of…
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Campaign Spotlight: SkillsFuture Singapore and Ogilvy & Mather Singapore promote lifelong learning among Singaporeans
SINGAPORE – To bolster the skillset capability of Singaporeans across various stages of life, SkillsFuture Singapore has launched a campaign…
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Campaign Spotlight: Puma and DDB Mudra Group present ‘Suede Gully’
BENGALURU – Lending voice to a new generation of creators, global sportswear brand PUMA has pioneered the largest movement in…
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Campaign Spotlight: Grey Group India’s campaign for CIPLA to help millions live berok
MUMBAI – Millions of Indians suffer from shortness of breath due to Obstructive Airway Diseases, but are however not on…
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Campaign Spotlight: Lexus Europe unveils new campaign ‘The Art of Standing Out’ by CHI&Partners for new NX
LONDON – Lexus Europe has unveiled its latest campaign, ‘The Art of Standing Out’, bringing to life classic and modern…
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Campaign Spotlight: KFC’s new spot for Double Down by Ogilvy North India will make you forget the burger
NEW DELHI – KFC India just released a set of digital films for the most talked about burger in town – the…
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Campaign Spotlight: Samsung Wemogee, the Italian app that helps people communicate through images from Samsung Electronics Italia and Leo Burnett Italia, becomes global and now available in 11 new languages
MILAN – Samsung Electronics Italia and Leo Burnett Italia are pleased to announce that Samsung Wemogee, the first free instant…
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Campaign Spotlight: Great Guns’ commercial director Kit Lynch-Robinson directs Bentley Continental’s highly-anticipated launch film from Keko
LONDON – Bentley and Keko commission Kit Lynch-Robinson and Great Guns to create the launch film for the first ever…
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