Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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From mines to honey: transforming danger into opportunity for Ukraine
KIEVE, UKRAINE – The Minefield Honey project returns for its second edition, continuing its mission to turn Ukraine’s most dangerous land…
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Johnnie Walker remind why it’s number one with G.O.A.T. Campaign
MANILA, PHILIPPINES – For over 200 years, Johnnie Walker has pushed boundaries to establish itself as the world’s most popular…
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Heineken, LePub Singapore hand Korean football fans the keys to Trust Bars
SEOUL, SOUTH KOREA – Korean football fans face a unique challenge: European matches air at around 4am or 5am local time,…
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K-pop, dangdut in Dentsu Indonesia’s bold Unexpected Idol campaign for SARIMI ISI 2’s new Korean Spicy Chicken flavor
JAKARTA, INDONESIA – Dentsu Indonesia has embraced K-pop with a local twist in The Unexpected Idol to launch Indofood’s SARIMI…
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American Tourister invites die-hard fans to join the Squid Game
SINGAPORE – American Tourister is calling all fans to “Join the Game” with the launch of its limited-edition Netflix Squid…
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Bottega Veneta hosts ‘A Poetic Conversation’, an interactive poetry installation in Shanghai.
SHANGHAI, CHINA – Bottega Veneta opened A Poetic Conversation, an interactive poetry installation at the Rowing Club, Shanghai. The installation…
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FINOM’s “Faxvertising” campaign turns fax machines against bureaucracy
BERLIN, GERMANY – FINOM, the European digital banking solution for small businesses, launched an unconventional marketing campaign using fax machines to…
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PharmEasy dials up the drama with TV comeback: ‘On-Time or FREE’ campaign puts diagnostics on the clock
MUMBAI, INDIA – “PharmEasy, PharmEasy… Take It Easy.” goes the iconic jingle. After a three-year hiatus from television, India’s leading…
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Jollibee launches new GameJoy combos to power up gaming
MANILA, PHILIPPINES – Gaming has become one of the biggest passion points of Gen Zs, and Jollibee is set to…
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‘Sad Kamachan,’ How a sad fish ball brought smiles—and customers—back to Bar BQ Plaza
BANGKOK, THAILAND – Bar BQ Plaza, a popular barbeque restaurant chain in Thailand with 37 years of history, faced a…
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Supermassive and TTNQ launch Lifetime of Greatness for the Great Barrier Reef
SYDNEY, AUSTRALIA – Independent creative studio Supermassive and Tourism Tropical North Queensland (TTNQ) have unveiled an audacious global campaign to…
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Lux drops the beat on Bollywood sexism with female led DJ mashups
MUMBAI, INDIA – Lux, the iconic brand known for pushing against the grain of everyday sexism, drops a bold sonic…
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Shraddha Kapoor stars in Neutrogena’s new glow up conceptualized by BBDO India and DDB Mudra Group
MUMBAI, INDIA – “All the Juice Your Skin Needs”, that’s the mantra of Neutrogena’s fresh faced digital campaign for its…
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