Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Grab The Missing: Turning 100,000+ Grab riders into Thailand’s first rider-powered missing person search network
BANGKOK, THAILAND – What happens when Southeast Asia’s largest super app joins a life-saving mission to help find the missing? Grab…
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Frazzled x Revolt turn digital skies into emotional weather reports to get Brits talking about mental health
MANCHESTER, UNITED KINGDOM – In a bold fusion of tech, emotion, and public space, comedian Ruby Wax’s mental health charity…
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In France, everyone thinks KFC tenders are industrial. So, to prove them wrong, KFC France created The Industrial Tenders with Havas Paris
PARIS, FRANCE – KFC France and Havas Paris are shaking up the fast-food conversation with Industrial Tenders, a groundbreaking brand…
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“PLAY WITH ICONS” discover BETC Paris’ latest global campaign for its historic client, Lacoste
PARIS, FRANCE — A new chapter in fashion sport. Following the striking success of the 2024 “PLAY BIG” campaign, Lacoste…
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McDonald’s releases a Mother’s Day tribute to the love that never goes out of style
MANILA, PHILIPPINES — This generation of children is growing up in a world shaped by technology — one filled with…
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‘Heavy Makeup’ helps break stereotypes with metal makeup tutorials conceptualized by TBWA\Helsinki
HELSINKI, FINLAND – For decades, advertising has promoted stereotypical portrayals of women. Even in Finland, a country that tops global rankings…
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“Truth is our weapon”. Amnesty International Italy celebrates the World Press Freedom Day with a campaign by Dentsu Creative Italy
MILAN, ITALY – The truth, when told through images, moves public opinion. It always has, especially in contexts of war and…
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Wellhub reinforces mental health care in campaign featuring broken rackets
SÃO PAULO, BRAZIL – Pressure, exhaustion, and the fear of failure are some of the hidden reasons behind actions like…
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Specsavers launches Global Campaign in partnership with Elton John
LONDON, UK – Specsavers unveils its global partnership with Elton John Eyewear, marking one of the brand’s biggest ever product…
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HARIBO Nostalgix launches with new ‘Kids Voices’ film by long-standing creative partners Quiet Storm
LONDON, UK – HARIBO, the UK’s number one confectionery brand, is launching a brand new HARIBO Nostalgix line with the latest…
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Boticário launches campaign inspired by women trying to conceive
SAO PAULO, BRAZIL – Figures from the World Health Organization (WHO) indicate that 1 in 6 couples have difficulty conceiving. In…
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Leo Burnett and McDonald’s turn up the heat with new ‘Make It Hot’ platform as the McSpicy® x Frank’s RedHot® collab returns
LONDON, UK – Following the success of last year’s ‘hottest drop’, McDonald’s and Leo Burnett are turning up the heat once…
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Grey Hong Kong serves up “The Real Deal” with Lee Kum Kee’s first instant noodle launch
HONG KONG – Lee Kum Kee has partnered with Grey Hong Kong to launch the brand’s first-ever instant noodle line —…
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