Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BBDO Singapore and AIA launch new campaign with David Beckham
SINGAPORE – BBDO Singapore and AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group, have released their…
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Campaign Spotlight: Heineken and Publicis Italy share the drama in new football-heavy campaign
The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an…
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Campaign Spotlight: Splash Corp disrupts the antibacterial category with the Hygienix Shower Rangers from Publicis Jimenez Basic
MANILA – How many times have we seen antibacterial brands advertise using the same tired rhetoric–and often, with a medical…
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Campaign Spotlight: Perfection is boring in Publicis Italia’s ‘Go with the Flaw’ campaign for Diesel
MILAN – Diesel has always challenged conformity and today, conformity is the chase of perfection. Look at your social channels:…
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Campaign Spotlight: Real stories of overseas Filipinos stir netizens in Camella Homes’ films by Dentsu Jayme Syfu
MANILA – Overseas Filipinos’ sacrifice of working away from families and sending them hard-earned dollars help lift the Philippine economy.…
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Campaign Spotlight: Fernleaf goes for greatness with BBDO Malaysia
SINGAPORE – Fernleaf Malaysia has made a grand comeback with BBDO Malaysia, officially rolling out its “Go For Greatness” campaign…
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Campaign Spotlight: Kwentong Jollibee “Apo” by McCann Worldgroup Philippines shows gratitude to grandparents’ selfless love
MANILA – Moving the hearts of millions once again, Jollibee in collaboration with McCann World Group Philippines released the latest…
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Campaign Spotlight: Introducing Jolly U: Jollibee and Publicis JimenezBasic’s new web series taps into Gen Z
MANILA – This week, the Philippines’ #1 fast-food brand, Jollibee, launched Jolly U, a series of online videos depicting comical ways…
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Campaign Spotlight: W＋K Tokyo initiates Global launch of WASO
WASO: A new Japanese skincare line from Shiseido for twenty -somethings to connect with millennial youth in an emotional way…
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Campaign Spotlight: Suarez, Messi, and an idea from Mercado McCann to the world
BUENOS AIRES – Last 31st of August, minutes before the start of the 2018 World Cup South American’s qualifiers match, between…
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Campaign Spotlight: McCann Health India makes Mumbai local trains forget their next stations
MUMBAI — Mental health conditions like depression, dementia or Alzheimer’s are becoming a big concern in a rapidly urbanizing India.…
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Campaign Spotlight: McCann Health Singapore and Singapore Wellness Association release new campaign to fight childhood obesity
SINGAPORE – Singapore Wellness Association (SWA), working with McCann Health Singapore, has launched a new campaign to raise awareness of…
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Campaign Spotlight: Directors Think Tank Sling & Rajay make a moving film about a moving house
There’s no such thing as a dream home. But there is a home that’s right for you. That’s the foundation…
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