Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Keyframe launches new Gold Seas Tuna Chunks campaign
MANILA – Keyframe recently launched the new Gold Seas Tuna Chunks campaign with a television commercial starring celebrity couple Toni…
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Scoot spreads its wings, new global campaign from Publicis Singapore takes off
SINGAPORE – Following the merger announcement of Singapore air carriers TigerAir and Scoot, a new multi-platform campaign takes to the…
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DDB Group Hong Kong’s star-studded TVC marks Hong Kong Airlines’ entry into North America
HONG KONG – Award-winning creative agency DDB Group Hong Kong has been appointed to handle the campaign strategy and creative…
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StarHub commemorates racial harmony and National Day in monochromatic video from BLK J
SINGAPORE – StarHub on Racial Harmony Day presented its latest video in a series of annual National Day campaigns to…
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Igniting Brilliance: Eric Cruz and Peepo David reveal AKQA Shanghai’s campaign for Nike’s CR7
SHANGHAI – The football star is Portuguese icon and Spanish club Real Madrid player Cristiano Ronaldo. The brand is American…
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NuWorks and Belo dare to show the “ugly truth” behind beauty campaigns
MANILA — Fresh from launching a campaign that started a conversation on inclusive beauty, Belo does it again; this time,…
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Campaign Spotlight: Jollibee releases ‘Vow’ sequel, reveals the ‘perfect pair’
MANILA — Jollibee finally released the much-awaited sequel to their “Vow” commercial which aired last Valentine’s Day. This time, the…
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Campaign Spotlight: Wieden+Kennedy expresses the excitement of Laforet Grand Bazaar with “impatient typo”
TOKYO – Laforet Grand Bazar is the biggest sale event of Laforet Harajuku which takes place two times a year. During…
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Campaign Spotlight: Budweiser launches equity campaign from Anomaly to mark a decade in India
MUMBAI – Budweiser launches their first ever 360 degree equity campaign that unveils Budweiser Premium Sparkling water. Now, in its…
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Campaign Spotlight: Director Brandon Loper chronicles Kevin Durant’s road to the NBA Finals in Nike film “Still KD: Through The Noise” for Must Be Something
SAN FRANCISCO – Director Brandon Loper encapsulates the storybook run-up to Kevin Durant’s victory in the NBA championships with the…
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Campaign Spotlight: Lion to Lioness – Netherlands Women’s National Football Team gets new crest in partnership with Wieden+Kennedy Amsterdam
AMSTERDAM – Ahead of the UEFA Women’s European Championship, the Royal Dutch Football Association (KNVB) is introducing a new crest…
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Campaign Spotlight: Air France introduces “La gomme ą mācher” with BETC
PARIS – Relieve your ears during the flight with La Gomme à Mâcher, the takeoff and landing chewing gum. As…
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Campaign Spotlight: Argos backs LGBT movement with ‘Pride’ special
LONDON – Argos has created a special ‘Pride’ TV edit as part of its ‘80 Days of Argos’ campaign, which…
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