Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
Campaign Spotlight: Leo Burnett Manila and McDonald’s Philippines play the waiting game this Father’s Day
MANILA – For most fathers, the beginning of their shift into fatherhood begins with waiting. Waiting outside a hospital delivery…
Read More » -
Campaign Spotlight: Mercado McCann draws humorous comparisons to real life problems in its first work for Philco Appliances
BUENOS AIRES — Mercado McCann, the Argentinian ad agency led by Martin Mercado, gently taps into the controversial concept of euthanasia to…
Read More » -
Campaign Spotlight: BBDO Bangkok helps Thai Health Promotion Foundation remind drivers to slow down and drive safe
SINGAPORE – BBDO Bangkok has created the world’s first monk statue that cautions drivers while driving. In Thailand, there are…
Read More » -
Campaign Spotlight: New Mastercard film by McCann London celebrates women’s football
LONDON – UEFA Champions League sponsor Mastercard is celebrating women’s football this year by activating around the UEFA Women’s Champions…
Read More » -
Lowe Lintas Pune makes smiles count for Kirloskar
MUMBAI – Leading industrial engineering group, Kirloskar Group has been a silent yet successful enterprise touching the lives of many Indians…
Read More » -
Cannes Lions 2017 Innovation Lions Showreel presents all 35 entries
CANNES – With only 35 entries selected, the Innovation Lions shortlist is the first shortlist to be announced for the…
Read More » -
Campaign Spotlight: Jollibee and Publicis JimenezBasic ask: Is P50.00 worth celebrating?
MANILA – Petsa de Peligro—those precarious few days before the next paycheck comes in—is often a source of humorous complaints…
Read More » -
Campaign Spotlight: FRED & FARID launches #NoMoreBlackTargets an artistic project to raise awareness of the danger of unconscious bias
NEW YORK CITY – No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working…
Read More » -
Campaign Spotlight: Singapore Airlines and TBWASingapore create animation video to celebrate its 70th anniversary
SINGAPORE – Singapore Airlines has launched its first-ever animated short film, ‘The Magic Pen,’ to celebrate 70 years of bringing…
Read More » -
Campaign Spotlight: Lacoste brings the glamour in beautiful film by BETC Paris
PARIS – LACOSTE presents the brand film “Timeless” at the heart of the new campaign. This epic cinematic fresco is…
Read More » -
Campaign Spotlight: BBDO Bangkok helps Thais learn Chinese using app by AirAsia
SINGAPORE – BBDO Bangkok has launched a new app for AirAsia that helps people in Thailand learn Chinese characters –…
Read More » -
BREAKING NEWS: Ogilvy & Mather and KFC choose the first KFC Filipino Colonel, Ronaldo Valdez!
MANILA – Exactly one week after the nation was rocked by the news of a search for the first KFC…
Read More » -
Campaign Spotlight: Talent Marcel creates magazine made entirely outside for Go Outside
SAO PAULO – Go Outside is a world-renowned magazine that brings the best of the outdoor universe. To celebrate more…
Read More »
