Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: O&M and Greenpeace create gravity defying installation to rally public against global warming
SINGAPORE – Ogilvy & Mather (O&M) and Greenpeace Australia recently erected an interactive climate change exhibit in Sydney to raise…
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Campaign Spotlight: Y&R Philippines makes fueling up more fun with the Caltex Liter Lottery
MANILA – Metro Manila traffic is infamous as being one of the worst examples worldwide. When drivers go through this…
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Campaign Spotlight: Geometry Global creates campaign for a fruit that can protect endangered animals for Colombian Ministry of Environment and Sustainable Development and WildBond Hong Kong
SHANGHAI – Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD…
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Campaign Spotlight: Greenwich continues to make summer 2017 a lot more epic with this dance video from Viva Communications
MANILA – Almost everyone has been ranting about the heat this summer. With temperatures hitting the high 30s in Metro…
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Campaign Spotlight: McDonald’s Philippines and Leo Burnett Manila collaborate with YouTube sensations Ranz and Niana to shake things up with viral Truffling Shuffling Dance
MANILA – In the midst of rising vloggers and online personalities, siblings Ranz and Niana have set themselves apart with…
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Campaign Spotlight: BBDO Bangkok and Thai Health Promotion Foundation help alert hearing impaired to danger while they sleep
SINGAPORE – BBDO Bangkok has created the world’s first hearing aid that not only amplifies sound, but can also detect…
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Campaign Spotlight: Ogilvy & Mather Philippines searches for KFC’s first Filipino colonel!
MANILA – For decades, the image of a smiling man with white hair, glasses, a white beard, and a white…
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Vidi Vici turns to gpstudio for brand make-over
LONDON – gpstudio has been appointed by beauty brand Vidi Vici to create a blueprint design as part of an…
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The Forgetting Tab: Leading web browser Cốc Cốc launches Alzheimer’s awareness campaign with Isobar Vietnam
SINGAPORE – Cốc Cốc, Vietnam’s leading internet browser with more than 22 million monthly users, has introduced “The Forgetting Tab”,…
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Tribal Worldwide Philippines and Taguig City government ward off mosquitoes with The NICO Project
TAGUIG CITY – In the Philippines, mosquitoes are a fact of life. These disgusting insects aren’t just carriers of dengue,…
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Save more, do more: Make the obvious choice with Hotels.com campaign by Grey Group Singapore
SINGAPORE – Hotels.com™ today unveiled a new brand campaign, focusing on helping users find the perfect stay at the best…
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McCann Colombia promotes inflight entertainment system of Latam Airlines
COLOMBIA – McCann Colombia created a 3-piece print campaign to promote the inflight entertainment system of LATAM Airlines. Each…
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Alaska and MullenLowe celebrate working moms with National Belated Mother’s Day
MANILA – Many families are fortunate to celebrate Mother’s Day every second Sunday of May, but there are other families whose mothers…
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