Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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McCann Worldgroup China and Acuvue empower Chinese millennials with ‘Dare to change’
SHANGHAI – McCann Worldgroup Shanghai has launched ACUVUE®’s ‘Dare to Change’ campaign, asking Chinese millennials share the one thing they…
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OgilvyOne Worldwide Bangalore and Sunfeast Mom’s Magic make this Mother’s Day Special
BANGALORE – In celebration of the upcoming occasion of Mother’s Day, Sunfeast Mom’s Magic took on the challenge of delighting moms…
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Solar Shelter brings the Belt-and-Road Initiative (BRI) of HSBC and Grey Group to light
HONG KONG – The Belt-and-Road Initiative (BRI) is a visionary blueprint for global economic development, while leading the global shift…
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Leo Burnett London launches ‘Great Tastes of America’ campaign for McDonald’s
LONDON – Leo Burnett has launched a ‘Great Tastes of America’ campaign for McDonald’s, which runs across TV, online, radio,…
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Non-traditional roles go mainstream in new Boysen ad from TBWASantiago Mangada Puno
MANILA – Boysen Paint released a new film, “Wanda”, on broadcast and online media, promoting equality and inclusiveness in colorful,…
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MullenLowe Singapore and Catchplay bring movies to life in new campaign
SINGAPORE – Leading creative agency MullenLowe Singapore has unveiled a fresh campaign for streaming-video-on-demand service CATCHPLAY ON DEMAND (CATCHPLAY). Designed to…
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McCann Colombia creates “Titans Boot Camp” for Step Ahead Gym chain to combine fitness training and doing work for good causes
BOGOTA – In June 2016, McCann Colombia worked with Step Ahead, one of the biggest gym chains in Colombia, to…
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Singapore Airlines and Singapore Tourism Board launch campaign via United Yeah
SYDNEY – Singapore Airlines and Singapore Tourism Board have announced that they have unveiled a new campaign to promote the…
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BETC and the Federation of Leagues against Corridas send back bullfighting to the dinosaurs’ age
PARIS – Advertising agency BETC Paris produced an awareness campaign for FLAC Anticorrida about the cruelty of bullfighting. The aim…
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Havas Singapore launches new brand campaign for TD Ameritrade
SINGAPORE — TD Ameritrade Singapore, a securities brokerage and online trading platform, has rolled out a new integrated campaign based…
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Heineken ad by Publicis London does right what Pepsi did wrong
Integrating socio-political ideas in branding and marketing still receives mixed receptions from consumers. Pepsi’s marketing arm could agree to that.…
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KFC and Ogilvy deliver fried chicken to senior citizens in urban waterworld
MALABON – In a place dubbed “The Venice of the Philippines,” water is a fact of life. Heavy rains and…
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J. Walter Thompson Shanghai, ElaN show humorous dangers of bad translation
SHANGHAI – There are Chinese-English mistranslations everywhere in China – on tourist signs, menus, signs and printed on T-shirts. This…
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