Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-

McCann Lima hacks math problems to promote sex education in public schools in newest effort for Save the Children Peru
LIMA – According to a 2013 UNICEF study, 15 out of every 100 teenage girls in Peru under 16 are mothers,…
Read More » -

Alaska and TBWASantiago Mangada Puno say thanks to moms with ‘#MaLakas’
MANILA – This Mother’s Day, Alaska Milk Corporation pays tribute to mothers everywhere with the release of ‘MaLakas,’ a short…
Read More » -

McDonald’s and Leo Burnett Manila launch online apology Mother’s Day campaign
MANILA – Sorry po. #LoveKitaMa. Everybody loves a sincere apology followed by a declaration of love. What more if it’s…
Read More » -

‘Color of Corruption’ by Grey Brasil for Reclame Aqui Institute to monitor and expose corrupt Brazilian politicians to the public
SAP PAILO – Instituto Reclame Aqui, a Brazilian online platform that monitors the reputation of companies and brands, is now expanding its…
Read More » -

J. Walter Thompson Philippines gets serious laughs for Manulife with ‘Stand Up’
MANILA – This year, Manulife, in partnership with J. Walter Thompson Philippines, created a campaign that celebrates their 110 years…
Read More » -

Integrated campaign from TBWADublin aims to establish trust for the McDonald’s brand across the Irish market
DUBLIN – TBWA\Dublin has unveiled its latest campaign for McDonald’s Ireland, revealing the brand’s all new platform, Good Stories, which…
Read More » -

Seven A.D. and Unilab pay tribute to mom’s unconditional love
MANILA – To most of us, our struggles since childhood can lead to deep levels of loneliness. There are times…
Read More » -

‘Kwentong Jollibee’ viral videos set by McCann Worldgroup Philippines release more heartwarming episodes for Mother’s Day
MANILA – The phenomenal viral success of the Kwentong Jollibee Valentine’s Day episodes “Vow,” “Crush,” and “Date,” have made the…
Read More » -

McCann Worldgroup China and Acuvue empower Chinese millennials with ‘Dare to change’
SHANGHAI – McCann Worldgroup Shanghai has launched ACUVUE®’s ‘Dare to Change’ campaign, asking Chinese millennials share the one thing they…
Read More » -

OgilvyOne Worldwide Bangalore and Sunfeast Mom’s Magic make this Mother’s Day Special
BANGALORE – In celebration of the upcoming occasion of Mother’s Day, Sunfeast Mom’s Magic took on the challenge of delighting moms…
Read More » -

Solar Shelter brings the Belt-and-Road Initiative (BRI) of HSBC and Grey Group to light
HONG KONG – The Belt-and-Road Initiative (BRI) is a visionary blueprint for global economic development, while leading the global shift…
Read More » -

Leo Burnett London launches ‘Great Tastes of America’ campaign for McDonald’s
LONDON – Leo Burnett has launched a ‘Great Tastes of America’ campaign for McDonald’s, which runs across TV, online, radio,…
Read More » -

Non-traditional roles go mainstream in new Boysen ad from TBWASantiago Mangada Puno
MANILA – Boysen Paint released a new film, “Wanda”, on broadcast and online media, promoting equality and inclusiveness in colorful,…
Read More »












