Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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M&C Saatchi Stockholm displays a solar powered Christmas light show for energy company E.ON
STOCKHOLM – Question: Can you run solar panels in the middle of the dark Swedish winter? Energy company E.ON and…
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BETC Paris shines a light on the Safe Schools Declaration with Human Rights Watch
NEW YORK – International non-governmental organization Human Rights Watch makes the commitment to strengthen the protection of schools. The organization…
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FIDH and We Are Social create fake movie trailer to call for global action
PARIS — FIDH (International Federation of Human Rights) and global social media agency We Are Social have launched a campaign…
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The Spanish Lottery presents its most shared prize with a moving campaign from Leo Burnett Madrid
MADRID – Loterías y Apuestas del Estado (Spain’s State Lottery) has presented its new campaign, “December 21st”, dedicated to the…
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McDonald’s Philippines partners with Twitter as the first in Southeast Asia to launch promoted #Stickers
MANILA – Twitter and McDonald’s Philippines announced that the brand will be the first in Southeast Asia to launch Twitter’s…
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‘Experience the Wonders of Korea’ at Incheon Airport with Plan Alliance
INCHEON – Incheon Airport has successfully finished the campaign for foreign passengers as a part of its 2016 Brand Communication…
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adam&eve DDB and John Lewis introduce Buster the Boxer for Christmas
Following the huge success of ‘Monty’s Christmas’ in 2014, expectations were once again high in anticipation of UK department store…
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University of Melbourne turns city into free exhibition via McCann Melbourne
MELBOURNE – McCann Melbourne has launched ‘Made possible by Melbourne’ a free exhibition of world-changing research undertaken by the University.…
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ENVY Advertising and adam&eveDDB rekindle childhood memories for Volkswagen
LONDON – ENVY Advertising and adam&eveDDB have teamed up to deliver a heartfelt ad for a new Volkswagen campaign that…
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Bates CHI & Partners and Wacoal say: Don’t wait to save your life
MANILA – Filipinos are used to waiting. In a country where 3G and even 2G are the speeds available to internet…
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Adelphoi Music and Nice and Serious create new anthem championing social activism by Ben Cocks for Ben and Jerry’s
LONDON – Adelphoi Music has teamed up with singer-songwriter, Ben Cocks, to create a compelling track to accompany a new…
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133SH launches an integrated campaign for Lancôme to engage young generation in China
SHANGHAI – In partnership with Publicis Worldwide’s luxury agency 133SH, Lancôme rolled out a two-pronged integrated campaign in China to…
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Y&R and Dinosaur Bar-B-Que prove that Left Wings and Right Wings are all part of the same chicken
NEW YORK – As the final, excruciating hours of the 2016 campaign approached, here’s something to break the tension. Two…
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