Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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AXE unveils Philippines’ first scented murals to launch its two new scents
MANILA, PHILIPPINES – As the global leader in men’s grooming, AXE is breaking stereotypes and rewriting the rules of modern…
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New BMB work ends the dairy dilemma for SMUG consumer
LONDON, UK – SMUG Dairy, the innovative hybrid dairy range from Kerry Consumer Foods, has launched a new campaign to…
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Drama, betrayal, and climate change: Telenovela ‘Muy Caliente’ warns of dangers to marine life
SÃO PAULO, BRAZIL – Muy Caliente, the first “Mexican telenovela” produced by WWF-Brasil in partnership with AlmapBBDO, uses offbeat humor…
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Samsung, BBDO Bangkok launch witty new film that turns loss energy to lost children
BANGKOK, THAILAND — In an era of rising living costs and growing household expenses, Thai Samsung Electronics and BBDO Bangkok…
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Yamaha blends extreme stunts and beverages in mind-blowing motocross activation
PONTA GROSSA, BRAZIL – In an activation that perfectly captures the adrenaline-fueled essence of motocross, Yamaha Motor Brasil has turned…
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Your Push is Power – new integrated campaign celebrates grit and gains from The Push-Up Challenge
PERTH, AUSTRALIA – An encouraging and embracive new The Push-Up Challenge campaign links the seemingly unrelated activity of a push-up…
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Standard Chartered makes miles the new luxury currency
HONG KONG – Standard Chartered Hong Kong has unveiled its sophomore travel campaign Travel to the Fullest. Live Life to…
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Star Alliance orchestrates travel harmony in jazz inspired global campaign
SINGAPORE – Star Alliance has unveiled an ambitious brand campaign that transforms the invisible choreography of global travel into a…
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UTS breaks university mold with bold new cmapaign from The Core Agency
SYDNEY, AUSTRALIA – University of Technology Sydney (UTS) has unveiled a refreshingly bold campaign that mirrors its own architectural boldness.…
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Croatia Polyclinics converts bus stops into doctor’s waiting rooms and digital billboards into screening tools
ZAGREB, CROATIA – The campaign turns advertising into action, addressing a neglected silent pandemic of back issues with over 100,000…
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Brooke Bond Taj Mahal Chai-Bansuri: Brewing music, tradition and innovation
INDIA — Hindustan Unilever Limited (HUL) has just unveiled the Brooke Bond Taj Mahal Chai-Bansuri, a breathtaking installation where steam…
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Sydney Water flushes out bad bathroom habits with toilet paper that talks back
SYDNEY, AUSTRALIA — Sydney’s plumbing system has been taking a beating, with locals sending everything imaginable down their pipes which…
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NOVA FM drops attitude packed rebrand: Don’t Think, Just Nova
AUSTRALIA – NOVA Entertainment has unveiled a fresh brand positioning for its flagship Nova FM network with the provocative tagline…
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