PONTA GROSSA, BRAZIL – In an activation that perfectly captures the adrenaline-fueled essence of motocross, Yamaha Motor Brasil has turned the traditional product demonstration on its head by transforming high-powered motorcycles into something entirely unexpected: milkshake blenders.
Dubbed “Off-Road Milkshake,” the activation at the 2025 Brazilian Motocross Championship saw professional riders Renato Paz, Tatá Mello, and Wellington Garcia performing gravity-defying stunts on Yamaha YZ250F and YZ450F models – not just to thrill the crowd, but to create perfectly blended beverages in the process.
The mechanics were brilliantly simple yet spectacularly executed: attendees selected their preferred flavor, which was poured into specially engineered containers attached to the motorcycles. The riders then took to the track, letting the extreme vibrations and movements of their high-octane stunts do the mixing work. The result? A milkshake with notes of dirt, adrenaline, and pure marketing genius.
“Our insight came from a quirky observation about motocross: the more powerful the bikes and intense the stunts, the more the riders resemble human blenders. So, we decided to take that idea to the max, transforming the bikes’ extreme vibrations into a wildly interactive experience for the public,” said creatives Felipe Paganoti and Igor Pontes, from AlmapBBDO.
“At Yamaha Racing Brasil, our pillars are grit, strength, focus, fun, and fair play. We make it a priority for our riders — and the fans who support us — to enjoy riding, whether in competition or in their free time. This activation was a clear example of that,” said Giovana do Vale, Brand, Marketing, and Racing Manager at Yamaha Motor do Brasil.
The stunt-meets-smoothie concept was brought to life at the Brazilian Motocross Championship in Ponta Grossa, Paraná – the third largest motocross event globally – which drew approximately 45,000 attendees and featured 500 riders from 19 countries.
CREDITS
Agency: AlmapBBDO
President & CEO: Filipe Bartholomeu
CCO: Pernil
Executive Creative Directors: Eduardo Lima, Pedro Corbett, and Rodrigo Adam
Creative Directors: Dudu Barcelos and Iron Brito Tavares
Art Director: Felipe Paganoti
Copywriter: Igor Pontes
Illustration: Tiago Pinheiro
RTV: Diego Villa Bôas, Eriana Simões, Mariana Golpian, and Victor Alloza
Special Projects: Julia Newman and Julia Cunha
Account Management: Marina Veludo Mugnaini, Gabriela Dias, Gabriela Tassinari, and
Patricia Furue
Strategy: David Gross and Marielen Colombo
CDMO: Rafaela Alves
Media: Patricia Gogliara, Adriana Roza, Raquel Lima, Alexandre Costa, and Mariana de
Araujo
Yamaha Approval: Giovana Do Vale, Erin Usui, Yohana Ahmad, and ThaĂs Torres
Audio Production Company: ALMA 11 11 AUDIO
Music Production: Diego Raso
Music Direction: Diego Raso
Sound Design & Mixing: Diego Raso
Account Manager: Carla Bräuninger
Coordinator: Carla Bräuninger
Film Production Company: Fish Produtora
Creative Direction: Bruno Carreiro
Executive Production: Alessandro Fadini and Andre Alves
Production Direction: Gabriel Angelini
Post-Production Coordination: Caio Bueno
Production Coordination: Othon Dantas
Account Management: Caroline Naomi
Filmmakers: LuĂs Gustavo Debossan, Gabriel Sossai
Camera Assistant: Rachelly Galdino
Drone Operator: Wales Barbosa
Producer: Juliana Furtuoso
Riders: Wellington Garcia, Renato Costa, and Tata Pelegrino
Finance: Fernanda Paulino
Marketing: Catarina Francisco
