MADRID, SPAIN – Social-first marketing group SAMY Alliance has snapped up Intermate, the German social media and influencer marketing dynamo, further cementing its status as Europe’s independent social marketing juggernaut.
The acquisition, backed by Bridgepoint’s fresh cash injection into SAMY, marks another trophy in the Spanish firm’s cabinet as it continues its mission to conquer the European social media landscape.
Established in 2015, Intermate has swiftly risen to become Germany’s go-to social media marketing shop, with a tech-and-data approach that’s had blue-chip brands beating a path to their door. With 250 creative minds spread across Berlin, Hamburg, and Cologne, the agency has built a reputation for delivering the goods for automotive giants, telco bigwigs, and consumer brands looking to make waves in the digital sphere.
The German outfit has made its name as a one-stop shop for end-to-end social solutions, boasting proprietary tech that gives brands the edge in the increasingly competitive social media battleground.
This acquisition gives Intermate access to SAMY’s treasure trove of capabilities, while positioning the German agency to flex its muscles beyond the DACH region. The good news for clients? Intermate’s founding team isn’t going anywhere – they’re staying put to keep the creative juices flowing and the data insights sharp.
Juan Andrés Elhazaz, CEO of SAMY Alliance commented: “Since starting out, in 2012 for SAMY and 2015 for Intermate, both companies have shared the same ambition: to lead and shape social media communication with the boldest brands. We’ve always seen ourselves as pioneers, challenging the status quo and helping brands connect with people in more authentic, creative and impactful ways. Together, we are ready to lead the evolution of communications and shape the future of social media marketing at a global scale.
Philip Papendieck Co-Founder/ CEO of Intermate added: “For the past ten years, Intermate has been on a mission to shape the social media landscape. In this new chapter, we are incredibly proud to join forces with SAMY Alliance, becoming one of the world’s largest independent social and influencer agency networks with over 800 colleagues across 15 countries. What excites us most is our shared dynamic and social-first mindset. Our teams, especially in the fields of tech and AI, are already working together to leverage our combined capabilities for our clients’ benefit.
Héctor Pérez, Deputy Managing Partner of Bridgepoint Europe concludes: “This marks another important milestone in SAMY Alliance’s international growth journey, and Bridgepoint is pleased to support the team as they continue to scale globally. Expanding into the DACH region with a partner like Intermate strengthens SAMY’s integrated proposition and brings together two highly complementary businesses with deep local expertise and a shared vision. This is a strong step forward in realising SAMY’s potential as a global category leader in social-first digital marketing.”
As SAMY Alliance continues to expand through strategic acquisitions and organic growth, it remains committed to becoming the leading independent force in social media marketing. By leveraging technology, data, and intelligence-fueled creativity, SAMY aims to shape the future of the industry, helping bold brands stay culturally relevant in an ever-evolving digital landscape.
The acquisition of Intermate is another milestone in this journey, reinforcing SAMY Alliance’s position as the go-to partner for brands looking to harness the power of social-first marketing.
The transaction is supported by SAMY Alliance’s existing investment partner Bridgepoint, which became the company’s majority shareholder in 2025.
