MANILA, PHILIPPINES – Evident Integrated Marketing & PR is stepping up to the plate with its maiden Brand Foundations Workshop – a day-long masterclass designed to equip local entrepreneurs with the tools to carve out distinctive brand identities that resonate and endure.
Known for orchestrating purpose-driven campaigns that spark genuine impact, the agency is now extending its strategic prowess to small and medium enterprises hungry to make their mark in an increasingly competitive landscape.
“We’re delighted to launch our first Brand Foundations Workshop, tailored for SMEs looking to make their mark,” said Diane Hidalgo, Managing Partner at Evident. “It covers the fundamental elements that build a high-performing brand, which is crucial for any business to thrive. This practical, hands-on workshop will provide participants with the clarity and confidence to build brands that truly connect and resonate with their audience.”
The intensive session promises to walk participants through the brand development journey – from unearthing core purpose and values to crafting distinctive visual languages and messaging frameworks that power meaningful consumer connections. Entrepreneurs will walk away armed with actionable marketing strategies spanning PR, social, experiential touchpoints, and more.
At the helm of the workshop is Fran Ayala, Evident’s Strategy Director, who brings 13 years of Asia Pacific brand-building expertise to the table. Ayala’s impressive portfolio includes leadership roles at global communications powerhouses like Text100 (now Archetype), The Economist Group’s TVC, and Edelman, where she shaped narratives for heavyweights including Microsoft Asia and Marriott. Her creative chops earned international recognition with three Communicator Awards in 2020 for her branded entertainment work with Toray Industries and Singapore Airlines.
The session is open to entrepreneurs, business owners, small marketing teams, and brand managers who are eager to sharpen their brand identity. It will take place on May 5, 2025, from 8:30 AM to 5:30 PM at Acceler8 by UnionSPACE, Rockwell Center, Makati. Participants can join for Php 6,500 solo or Php 5,500 per person for teams of two to three company representatives.
Register now via this link: https://rb.gy/dcpco4. For more updates, follow Evident on LinkedIn, Facebook, and Instagram, or visit its website to learn more about their work.
